Dear Valued Clients & Agency Partners,
As we approach the 2027 festive season, please take note of the key dates and advertising rate adjustments for Chinese New Year (CNY) and Ramadan & Raya (RARA). These updates will help you plan your campaigns and ensure smooth execution during this peak period.
For further details, please refer to the respective leaflets or contact your Sales Representative for assistance.
Thank you for your continued support, and we look forward to partnering with you for a successful festive season.
🏮 Chinese New Year 2027
🔻 Rate Adjustment
🔻 Booking and Material Submission Deadlines
▶ Download the CNY 2027 Rate Adjustment, Booking & Material Submission Deadlines Leaflet here.
🌙 Ramadan & Raya (RARA) 2027
🔻 Rate Adjustment
🔻 Booking and Material Submission Deadlines
Advertising Guidelines for Raya Marketing:
- In accordance with guidelines presented by JAKIM and MCMC during the 2017 SEMINAR PEMATUHAN UNTUK RAMADAN DAN AIDILFITRI, these standards are applicable to both BM and English TV channels.
- Promotions for Ramadan and Raya preparations are allowed before the commencement of Ramadan.
- Use of happy or celebratory background music is not allowed during the first two weeks of Ramadan.
- Food and beverage related commercials may be aired from 4pm onwards, but considerate content is essential, respecting the sensitivity of fasting individuals.
▶ Download the RARA 2027 Rate Card, Booking & Materials Submission Deadline Leaflet here.
Need assistance? We’re here to help.
Material Inquiries:
- Audrey Chan | 012 225 6482 | audrey_chan@astro.com.my
Booking Inquiries:
- Email | sctca@astro.com.my
- Yap Lee Ting | 012 254 4182
- Annie Beh | 013 323 8874
- Richard Tan | 012 329 6116
