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The way consumers interact with content has dramatically changed over the past decade, driven by the rise of mobile devices and growing popularity of social media.   Today, over 75% of viewers watching short-form content on their mobile devices, and social media platforms like TikTok, Instagram and Snapchat have conditioned users to consume content in a […]

Introducing The Marketer’s Toolkit for Ramadan and Raya 2025 Creating Cultural Connection is As Easy As ABC🌙 The definitive guide to conquering Ramadan and Raya 2025 is here. Based on a custom YouGov festive study commissioned by Astro, this comprehensive toolkit reveals crucial consumer insights and content strategies that will shape this festive season’s marketing […]

Astro’s recent success with the Konsert Countdown MeleTOP 2025 at IOI City Mall, Putrajaya, was nothing short of phenomenal. Drawing a crowd of 30,000 attendees and capturing the attention of over 2.2 million viewers across TV and digital platforms, the event was a testament to Astro’s unparalleled reach and influence. With over 18 million views […]

Astro Media Solutions has once again been recognised in the Top 10 Gold Standard Agencies in the prestigious Ham Report. This annual ranking, compiled by MARKETING Magazine, benchmarks the industry’s best, drawing from six key awards shows in Malaysia: The APPIES, d Awards, Media Specialists Association Awards (MSA), Effies Malaysia, Kancil Awards, and Dragons of […]

Dear Valued Clients & Agency Partners, As we gear up for the festive Ramadan & Raya season, we kindly remind you to take note of the following key dates and premium rate adjustments to ensure a seamless campaign execution during this peak period. 👉 Download the 2025 Ramadan and Raya Important Updates Leaflet here. 2025 […]

Dear Valued Clients & Agency Partners, As we gear up for the festive Chinese New Year season, we kindly remind you to take note of the following key dates and premium rate adjustments to ensure a seamless campaign execution during this peak period. 👉 Download the CNY 2025 Booking and Material Submission Deadlines leaflet here. […]

Astro AEC continues to lead the way in delivering impactful news that keeps audiences informed and engaged. With programs like Prime Talk and Evening Edition, we connect with diverse viewers daily, ensuring they stay updated with timely and relevant news coverage. In response to the growing demand for digital content, Astro is excited to introduce a new Digital […]

The Best of 2024 campaign is Stadium Astro’s highly anticipated annual initiative, celebrating the most unforgettable moments in sports. Launching this December, the campaign will dominate Astro’s digital platforms, radio, and television, ensuring that Malaysia’s sporting spirit takes center stage as the year draws to a close. This year, the campaign goes beyond just victories—it’s […]

As 2024 winds down, holiday shopping sentiment peaks, with Malaysians gearing up for one of the busiest seasons of shopping, gifting and celebration. Consumers are actively hunting for great deals to wrap the year. However, this period also brings fierce competition to secure consumer mindshare with attention spans stretched thin, brands competing for every second, […]

Cempaka Humairah, an arrogant and unpleasant girl, hides a deep-seated insecurity and a desperate need for attention. Neglected by her parents, Dato’ Malik and Datin Orkid, who favor her older sister Lily Hamra, Humairah grows to despise anyone who diverts her family’s attention away from her. Her disdain extends to Amir, a seemingly insignificant village […]