Dove Uncovers the ‘Real Story’ Behind Hijabis Struggle with Hairfall
Challenge Dove aimed to increase brand and product penetration among hijabi Malays, who comprise 69% of Malaysia’s population. With a key competitor experiencing a decline, and its Micellar Hair Fall range significantly contributes to the brand’s growth, creating an opportunity for Dove. We set specific objectives as follows: To increase brand penetration among Malay women […]
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