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Post-festive season holds immense potential for advertisers to stand out in a less cluttered landscape and continue captivating consumers’ attention. Recognising this prime moment for brands, we are thrilled to unveil our 2024 Mid Year Offer (MYO) to continue to support your advertising efforts and maximise your brand impact, without breaking the bank!   EXCLUSIVE […]

It’s a WINNING equation: Any TV campaign + Sports BMI package = Increased Reach + Reduced Cost Unleash the full potential of your TV campaign with the power of sports. Sports BMI package, a powerful booster crafted to optimise your TV campaigns. Without straining your budget, seamlessly integrating this package into your current Astro TV […]

Food is the best engager with no language barrier. Unlike typical food programmes or reality shows, The Kuih Master features a unique challenge for contestants to replicate the best Hokkien traditional kuih recipes, endorsed by local food enthusiasts. This culturally relevant approach fosters talkability among the Chinese community, creating local buzz and igniting conversations about […]

Building on the success of The Queen’s Ploy, Astro Originals is poised to create another milestone with renowned Hong Kong legends Michelle Yim 米雪 (Award Winning Hong Kong Actress) and Shek Shau 石修 (Veteran Hong Kong Actor) as the main cast, promising to unveil a new drama wave akin to international hits like Crazy Rich […]

Astro is setting a new standard for the potentially next Malaysia’s largest and toughest reality singing competition. Watch out for our brand-new Malay IP, The Hardest Singing Show, that’s coming to Astro Ria! Malaysia’s exceptional vocal talents are about to embark on an exciting journey, pushing their boundaries by delivering captivating performances inspired by iconic […]

Dive into 2024 with our most popular key signature shows loved by Malaysians! Download the pricing categories here now! Gegar Vaganza S11. The No. 1 reality singing competition in Malaysia is back with a brand-new season! Hailed as one of Astro’s biggest Malay IPs, Gegar Vaganza has all the elements of entertainment at its best.

In this new age, the consumption of audio content is growing. Easier than ever, people can now tune into to their favourite podcast or stream music online anytime, anywhere through their devices. As the demand for audio content is on the rise, audio advertising has transcended traditional radio and progressed over the years, with a […]

Extend your reach beyond the TV broadcast of Malaysia’s epic football fanfare with our new, digital-first and interactive gamified asset on Stadium Astro – the Liga Malaysia Fantasy League 2024-2025! In this online football fantasy game, fans can build their own football team based on real-life Liga Malaysia players and play it out against other […]

In today’s dynamic media landscape, consumers are presented with a myriad of platforms for media consumption, leading to viewership habits that are constantly evolving. As a result, brands are now facing the challenge to reach their target audience in this fragmented and digitally-driven environment. To ensure that brands remain relevant in this ever-changing landscape, introducing […]

As a cultural phenomenon, sports possess a unifying force that transcends boundaries and brings together diverse communities. Sports is more than just games, it ignites passion and enables deep connections to be forged within a global community. It also represents a golden opportunity for brands and advertisers to tap into the reservoir of powerful emotions […]