Latest News

Take a look at our new programmes that are open for brand partnerships. Be the first to know what’s happening.

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Astro AOD & TVB Jade: Darkside of the Moon

Are you ready for a drama that will keep you guessing? Step into the shadowy realm of Darkside of the Moon 黑色月光, where nothing is as it seems! Inspired by the success of The Glory 黑暗荣耀 , TVB’s Darkside of the Moon is set to be the next breakout hit, bringing a fresh spin on […]
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Top Pick for CNY 2025: Series #2

#CNY Top Pick 2025: Cooking Show / Food Program  This Chinese New Year, it’s all about food! Our in-house cooking shows are packed with festive flavors, creative recipes, and irresistible dishes that every home chef will want to try. With food being the heart of CNY celebrations, this is the perfect chance for advertisers to […]
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Borak SeeNI

Astro Prima is thrilled to announce the launch of “Borak SeeNI,” an innovative live talk show premiering on 1st October 2024. This groundbreaking program promises to bring together inspiring individuals from various spheres of life to discuss trending topics, lifestyle insights, and success stories. The program’s flexible content customization and interactive features like live polls […]
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VIDEO 360

Unlock the Power of Digital Advertising with Our Comprehensive Video Inventory Package Video remains to be a powerful medium to engage consumers in today’s attention-fragmented digital landscape. It’s unique ability to blend visual and audio into storytelling enables advertisers to forge emotional connections and deliver impactful brand messages. To help brands maximise the potential of […]
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Deepavali Special

Celebrating Deepavali is a cherished tradition for the Indian community, it’s a time when families come together to celebrate joy and the victory of light over darkness. This coming Deepavali, we’re bringing a host of exciting opportunities, from on-ground activation, a special pop-up channel to vibrant content offerings and a CSR initiative, helping brands to […]
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Astro Sports Channels Get New Names in Exciting Revamp

MORE CONTENT, MORE HOURS, INFINITE OPPORTUNITIES! WHAT’S NEW? Discover our newly rebranded sports channels, each with a distinct content line-up tailored to popular sports. An enhanced viewing experience for sports fans means more focused attention on your ads. Engage them with the refined Home of Sports.   The full list of sports channels with pricing […]
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Top Pick for CNY 2025: Series #1

#CNY Top Pick 2025: Feng Shui Series / Mythology Chinese New Year marks not just the beginning of a new year, but also a time for renewal and reflection. With core themes centered around prosperity, health and harmony, this festive season offers families and individuals a chance to reset and realign, ensuring that they welcome […]
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Astro AEC: AI News Flash

Astro AEC is breaking new ground with the launch of its latest news segment, the AI News Flash 百秒AI报, Malaysia’s first-ever Chinese news program hosted by an AI anchor – Elin tAI 戴伊琳! Designed for viewers who crave quick, on-the-go updates, this cutting-edge feature delivers the day’s top headlines in just 100 seconds, covering both […]
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Astro AOD & TVB Jade: Big Biz Duel

Attention advertisers! Get ready for a powerhouse showdown in Big Biz Duel 企业强人 the latest gem from producer Marco Law 罗永贤! Building on the legacy of his acclaimed Duel Series which kicked off in 2016 with hits such as Legal Mavericks 律政强人 , Big White Duel 白色强人 , Big White Duel II 白色强人II and The […]
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IMPACT 360

In today’s fast-paced digital landscape, high-impact digital advertising has emerged as a powerful tool for brands to capture attention and drive engagement. Unlike traditional advertising methods, high-impact digital ads leverage on advanced technologies and creative strategies to deliver immersive and memorable experiences.  Leveraging on the power of skinner ads designed to dominate the visual space, […]
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