Different generations. Different traditions. One GOAT celebration.

Every generation has its own idea of a GOAT (Greatest of All Time) Chinese New Year moment.

For some, it’s the reunion traditions and festive rituals they’ve grown up with. For others, it’s the music, KOLs, pop culture and new experiences that make CNY worth celebrating and sharing.

However they celebrate, one thing never changes: they gather. These are the Festive Gatherers, each with their own way to celebrate the festive season.

GOAT Luck CNY Festival 2027 is bringing them together under one roof, where traditions meet trends and everyone gets to celebrate their own version of the ultimate CNY experience.

Powered by Astro Audio’s six stations – MY FM, MELODY and GOXUAN leading the celebration, supported by HITZ, MIX and LITE, GOAT Luck brings together families, festive communities, trendsetters and fans for one big CNY celebration.

 

🧨 The GOAT Experiences – Where Brands Make Their Mark

From star-studded entertainment to hands-on festive activities, there are multiple ways for brands to connect, engage and become part of the celebration at the GOAT Luck Festival.

 

⭐ Own the Spotlight | Live Entertainment & Star Encounters

  • Bring your brand into the spotlight alongside Astro Audio radio talents, local artistes, KOLs and celebrity guests.
  • Featuring live performances, Astro CNY song showcases, mascot appearances, interactive games and exclusive meet-and-greets.

⭐ Own the Festive Buzz | CNY Song Premiere Hub & KOL Booth

  • Tap into music and creator culture through CNY song premieres, KOL appearances and fan interactions.
  • A platform for brands to create buzz, collaborate with personalities and spark share-worthy moments.

⭐ Own the Reunion Moment | CNY Roundtable Dining

  • Put your brand at the heart of festive togetherness through shared dining experiences, food showcases and festive product engagements that bring families and friends around the table.

⭐ Own the Community Connection | Interactive Festive Experiences

  • Get audiences involved with the Community Memory Wall, DIY CNY Showcase and CNY Song Voting Campaign, and bring heritage to life at the Traditional Craft Village with master craftsmen from New Villages.
  • Opportunities for brands to inspire participation, celebrate traditions and create meaningful connections.

Platform: MY FM, MELODY, GOXUAN, HITZ, MIX, LITE
Venue: Pavilion Bukit Jalil, Piazza 
Date: 14 – 17 Jan 2027 (Thu – Sun)