Latest News

Take a look at our new programmes that are open for brand partnerships. Be the first to know what’s happening.

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M-Booster Drama Domination: Maximise The Power of Astro’s Drama Belts on TV

With the ability to evoke emotions and tell compelling stories, dramas hold immense potential for advertisers seeking to connect with their audience on a deeper level. Our locally produced dramas, whether it’s romance or thriller, are carefully designed to be highly relatable to Malaysian audiences, reaching millions of viewers across the nation, amassing a unique […]
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Family Feud Malaysia Season 2

The Malay adaptation of the global international hit game show, Family Feud Malaysia is back for season 2! Contestants from two competing teams are challenged to name the most popular answer to survey questions in order to stand a chance at winning cash prize of RM5,000. To kick off the competition, the Team Leads of […]
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Golden Years Parent’s Day 2024 Concert

With Parent’s Day approaching, it’s time to reflect on the cherished moments that we share with our parents and express appreciation for their unconditional love and support throughout our lives. Recognising music’s unique ability in transcending language barriers and evoking emotions, we’re bringing back our Golden Year Parent’s Day concert, commemorating Parent’s Day with a […]
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UEFA European Championship 2024 (UEFA EURO 2024)

The 17th edition of the UEFA European Championship (UEFA EURO 2024) will take its stage in Germany from 14 June to 14 July 2024. This will also be the first time Germany has staged the UEFA European Championship since reunification. There are 24 countries embarking on the quest to be crowned as the UEFA EURO […]
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SPORTS BMI: New Gateway to Incremental Reach and Engagement

It’s a WINNING equation: Any TV campaign + Sports BMI package = Increased Reach + Reduced Cost Unleash the full potential of your TV campaign with the power of sports. Sports BMI package, a powerful booster crafted to optimise your TV campaigns. Without straining your budget, seamlessly integrating this package into your current Astro TV […]
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The Kuih Master

Food is the best engager with no language barrier. Unlike typical food programmes or reality shows, The Kuih Master features a unique challenge for contestants to replicate the best Hokkien traditional kuih recipes, endorsed by local food enthusiasts. This culturally relevant approach fosters talkability among the Chinese community, creating local buzz and igniting conversations about […]
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The Hardest Singing Show

Astro is setting a new standard for the potentially next Malaysia’s largest and toughest reality singing competition. Watch out for our brand-new Malay IP, The Hardest Singing Show, that’s coming to Astro Ria! Malaysia’s exceptional vocal talents are about to embark on an exciting journey, pushing their boundaries by delivering captivating performances inspired by iconic […]
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