Deepavali celebrates light, hope, and togetherness, where families and communities gather around shared traditions and festive joy.

This year, Astro marks the occasion with the theme “Together, We Celebrate”, bringing a vibrant festive line-up of entertainment, inspiring stories and unforgettable experiences, led by fan-favourite celebrities loved across generations.

Where cherished traditions meet star-studded entertainment, there’s something for every community of fans, drawing them closer to the spirit of Deepavali and giving brands meaningful ways to reach them at the height of festive joy.

 

For Those Who Love Music, Variety and Big Stage Entertainment

• Deepavali Kondattam

The annual mega-concert Deepavali Kondattam returns on Deepavali, bringing high-energy dance performances and a star-studded line-up of top Malaysian artists, local icons and popular radio personalities.

Artist line-up includes Hervin, Amos Paul, Ganessan Manichgaran, Kumaresh KamalaKannan, Hemitraa Ravichandran, Iris Perrine, Arulin, and Ruhan from Big Stage Tamil.

▶️ Brand Opportunity: A festive tentpole with strong family viewership, it’s a high-impact stage for brands to celebrate alongside fans at the pinnacle of Deepavali Day.

TX Details: Astro Vinmeen, 9th November, 9:00pm
Pricing Category: x8
Other Platforms: Astro Go, On Demand, sooka

 

• Savalai Samaali

Combining adventure, competition and celebrity engagement, Savalai Samaali sends popular Astro series couples on a fast-paced race across Melaka.

Through fun and unpredictable challenges spanning local food, heritage, games and physical tasks, the couples put their chemistry and teamwork to the test for a chance to win the RM10,000 grand prize.

▶️ Brand opportunity: A celebrity-led adventure with built-in fan appeal, offering brands a culturally immersive backdrop to engage audiences during the festive season.

TX Details: Astro Vinmeen, 8th November, 1:30pm
Pricing Category: x5
Other Platforms: Astro Go, On Demand, sooka

 

• Up Close & Personal: Saindhavi

A musical showcase for audiences passionate about music and artist storytelling, Up Close & Personal: Saindhavi delivers an intimate, immersive experience on Astro Vinmeen (Channel 202). 

Moving beyond the grandeur of large-scale concerts, it presents raw, soulful musical conversations and acoustic performances by renowned Indian playback singers, created exclusively for Astro subscribers.

▶️ Brand opportunity: An exclusive, premium format for brands to reach music enthusiasts through meaningful artist-fan moments.

TX Details: Astro Vinmeen, 9th November, 10:30am
Pricing Category: x5
Other Platforms: Astro Go, On Demand, sooka

 

• Thenisai Thendral Deva – LIVE from DUBAI

Thenisai Thendral Deva Live in UAE is a landmark musical celebration honouring the four-decade legacy of legendary Tamil composer Deva.

Featuring live performances by Deva, Srikanth Deva, Mano and Anuradha, this concert brings together timeless hits, nostalgia and world-class entertainment for Tamil music lovers.

▶️ Brand Opportunity: With strong cultural appeal and a multi-generational fanbase, it’s a premium entertainment experience for brands to be part of a milestone musical moment.

TX Details: Astro Vinmeen, 9th November, 2:30pm
Pricing Category: x5
Other Platforms: Astro Go, On Demand, sooka

 

• JFW Awards 2026

A leading people’s choice awards event, JFW Favourites of Tamil Nadu Awards 2026 celebrates the most-loved personalities across Tamil cinema, television and digital media, with every winner decided by public vote.

▶️ Brand Opportunity: Powered by genuine fan voting and audience sentiment, it gives brands a direct line to the personalities and fandoms Tamil audiences love most.

TX Details: Astro Vinmeen, 8th November, 3:00pm
Pricing Category: x5
Other Platforms: Astro Go, On Demand, sooka

 

For Those Who Love Meaningful, Character-Driven Dramas

• G.D.N

Starring R. Madhavan as G. D. Naidu, the “Edison of India,” G.D.N. is a Tamil biographical drama chronicling the pioneering inventor’s groundbreaking innovations and relentless ambition, and his remarkable contributions to India’s scientific and industrial progress.

▶️ Brand Opportunity: Inspiring Indian history on the big screen, with themes of vision and perseverance that let brands reach audiences who love purposeful storytelling.

TX Details: Astro Vinmeen, 12th November, 9:00pm
Pricing Category: x8
Other Platforms: Astro Go, On Demand, sooka

 

• Magudam

Headlined and directed by Vishal, Magudam blends intense action and family conflict in a powerful tale of betrayal and revenge. Featuring Dushara Vijayan and Anjali, with a compelling music score by G. V. Prakash Kumnar, it delivers high-stakes drama from start to finish.

▶️ Brand Opportunity: With Vishal’s star appeal and a revenge-driven story that keeps the tension high, it’s a natural fit for brands looking to reach fans of action-driven storytelling.

TX Details: Astro Vinmeen, 11th November, 9:00pm
Pricing Category: x8
Other Platforms: Astro Go, On Demand, sooka

 

For Those Who Love Popular Sequels and Franchises

• Gatta Kusthi 2

Directed by Chella Ayyavu, Gatta Kusthi 2 reunites Vishnu Vishal and Aishwarya Lekshmi in a lively Tamil comedy-drama where wrestling, family dynamics and relationship challenges collide.

▶️ Brand Opportunity: A sequel to popular sports comedy Gatta Kusthi, this returning favourite pairs laughs with light-hearted, family-friendly storytelling, made for Tamil audiences who enjoy comedy at heart.

TX Details: Astro Vinmeen, 8th November, 10:30am
Pricing Category: x5
Other Platforms: Astro Go, On Demand, sooka

 

For Those Who Love Romance and Heartwarming Stories

• Idhayam Murali

Idhayam Murali is a Tamil coming-of-age romantic drama that follows Idhaya, a young man who falls in love at different stages of life but struggles each time to say what he feels.

Spanning childhood, teenage years, college life and adulthood, it explores first love, friendship, family bonds and missed chances, with a portrayal of unspoken emotions that feels instantly familiar.

▶️ Brand Opportunity: A relatable, emotion-led story with a life-stage journey that resonates with Tamil audiences across generations.

TX Details: Astro Vellithirai, 7th November, 9:00pm
Pricing Category: x8
Other Platforms: Astro Go, On Demand, sooka

 

• Ram & Leela

A heartfelt family drama weaving together romance, emotional relationships and personal aspirations, Ram & Leela explores love, belonging and resilience through a story made for shared family viewing.

▶️ Brand Opportunity: With relatable storytelling at its core, this family entertainer offers a warm setting for brands to build affinity with households watching together.

TX Details: Astro Vinmeen, 15th November, 9:00pm
Pricing Category: x8
Other Platforms: Astro Go, On Demand, sooka

 

Branding opportunities: 

TV

  • Sponsorship
  • Opening & Closing Credits
  • In-show TVC
  • Program Promo with Sponsor Tag-On
  • End Credit Logo
  • TV Spot Buy Package

Digital

  • Digital extension on Astro Ulagam website and social media.