Linear TV Addressable Ad
Astro Addressable Advertising leads MarTech innovation, with accolades from Asia Pacific Broadcasting Awards, the winner of Innovation Award for Audience Centric Multi-Platform Solutions and MDA d Awards, the Gold winner for Best AdTech/MarTech Company, affirming our recognition in the industry.
Harness digital-like precision targeting paired with TV’s persuasive power to reach high-value audiences at scale through Astro Addressable Advertising.
First in Southeast Asia – Astro Addressable Advertising is an audience-centric solution that combines the best of Digital’s precision targeting with TV’s persuasive power. Fused with first-party data representing real audiences, relevant ads are delivered to intended households, whether live or on-demand, regardless of when, where or how they consume content in a multiscreen world.
Your brand message can effectively reach the right audience with high relevancy, better engagement, and maximum multiscreen impact across TV and OTT platforms, all within a premium, brand-safe environment.
Astro leverages advanced targeting technology to create the ideal audience segments for your campaign using data-driven household profiles, going beyond basic demographics by considering factors like interests and purchase behaviour. Traded on a cost-per-thousand impressions (CPM) basis.
Addressable ads are strategically served to targeted household profiles as they watch Astro content – whether it’s on-demand via TV/Astro GO, or through linear channels.
Ad will appear during regular commercial slots
Ad will appear before the start of video on-demand
Ad will appear in the middle of video on-demand
Ad will appear during regular commercial slots
Ad will appear before the start of video on-demand
Ad will appear in the middle of video on-demand
Our new addressable solution extended to reach consumers in over 8,500 outlets of commercial establishments, taking Astro TV beyond homes and into business premises. Whether it’s mamak, gyms, the pubs and more, connect with your target audience where they work and play.
