Get ready for our world-class badminton heroes in action!

Catch Chen Tang Jie & Toh Ee Wei (2025 Mixed Doubles World Champion winner), Goh Sze Fei & Nur Izzuddin Rumsani (World No. 1 Men’s Double), Pearly Tan & Thinaah Muralitharan (1st Runner Up 2025 Women’s Doubles World Champion), Aaron Chia & Soh Wooi Yik (2022 Men’s Doubles World Champion), Lee Zee Jia and many more in action on the upcoming prestigious badminton tournaments around the world.

🏸 Petronas Malaysia Open 2026 (6 Jan – 11 Jan 2026)

  • A timeless tradition that has graced the sport since 1937. This illustrious event has found its home in enchanting locales like Johor Bahru, Kota Kinabalu, Kuching, Penang, Selangor and Kuantan, captivating both players and spectators alike.
  • In 2007, the tournament ascended to Super Series status, and since 2018, it proudly holds its position among the elite as one of the coveted BWF World Tour Super 750 events. The stakes are high, with a $1,450,000 prize purse.

🏸 YONEX All England Open 2026 (3 Mar – 8 Mar 2026)

  • A top tier event on the badminton World Tour, uniting the world’s elite players, including World and Olympic champions.
  • This championship is the oldest badminton tournament globally, held annually in England. It earned Super Series status in 2007 and climbed to Super Series Premier status in 2011. Providing many opportunities for brands to be part of the legendary badminton legacy.

🏸 THOMAS & UBER Cup 2026 (24 Apr – 3 May 2026)

  • The tournament is the most prestigious Badminton tournament in the world, held once every 2 years. Started separately as Thomas Cup held first in 1941-1942 AND Uber Cup in 1950, the two tournaments combined in 1984.
  • Featuring a modern format, nations clash for to right to be crowned champions. China lifted the cup and brought it home in 2024. Will they return as champions again or will the cup find a new home in 2026?

🏸 TOYOTA Thailand Open 2026 (12 May to 17 May 2026)

  • A super 500 badminton tournament, this year will be its 12th year in the BWF circuit since 1984. As a super 500, it attracts many World Class players. 2025 saw Malaysia’s Men’s and Women’s doubles took the title champion. Rest assured that local fans will be cheering Malaysian team to retain their Champion title.

🏸 PERODUA Malaysia Masters 2026 (19 May – 24 May 2026)

  • This tournament began in 2009 and is a Super 500 badminton tournament, formerly a Grand Prix Gold event. The total prize money now stands at US$500,000 up from US$420,000. Since 2018, it holds the esteemed status of being one of the seven BWF World Tour Super 500 events.

🏸 KFF Singapore Badminton Open 2026 (26 May – 31 May 2026)

This is another historic tournament on the circuit. Its inaugural tournament was held in 1929. First recognized as a Super 500 series, it transition to super 750 Series in 2023, featuring a significant prize money of US$1,000,000.

🏸 BWF Indonesia Open 2026 (2 Jun – 7 Jun 2026)

  • A premier event in the 2024 BWF World Super 1000 Series, featuring an impressive prize pool of US$1,250,000. Since its inception in 1982, this tournament, organized by the Badminton Association of Indonesia and sanctioned by BWF, has been a pinnacle of badminton excellence.

🏸 BWF China Open 2026 (21 Jul – 26 Jul 2026)

  • The BWF World Championships an annual tournament held in China that has been part of the BWF calendar since 2008. A super 1000 tournament, it will feature the best and biggest names in badminton competing for their share of $2,000,000 in prize money.

🏸 The BWF World Tour Finals 2026 (9 Dec – 13 Dec 2026)

  • Officially HSBC BWF World Tour Finals, which succeeds BWF Super Series Finals, is an annual badminton tournament which is held every December of a year where the players with the most points from that calendar year’s events of the BWF World Tour compete for total prize money of at least US$ 3,500,000.

Why does your brand need to be part of this opportunity?

1. National Pride and Culture

Malaysian fans closely follow their national players in major tournaments like the Malaysia Open, All England, World Championship, Thomas & Uber Cup, Olympics, SEA Games, Asian Games and more. A Malaysian shuttler’s success or loss is often felt collectively by the entire Malaysia. The intense support for national players transcends ethnic divides, creating a strong sense of national pride and unity. 

2. Malaysians Really Love Badminton. 

Consistently achieving High TV Reach, potentially soaring to an impressive 1.9 Mil to 4.9 Mil LIVE Viewers per tournament. The last All England Championship captured 4.05 Mil Live Viewers. 

Major Events throughout the year, capturing consistent Malaysian fans eyeballs with our favourite shuttlers: 

  • 2025 Mixed Doubles World Champion winner – Chen Tang Jie & Toh Ee Wei
  • World No. 1 Men’s Double – Goh Sze Fei & Nur Izzuddin Rumsani
  • 1st Runner Up Women Doubles 2025 World Champion – Pearly Tan & Thinaah Muralitharan
  • 2022 Men Doubles World Champion – Aaron Chia & Soh Wooi Yik
  • Lee Zee Jia and many more.

3. Brand Sustenance 

  • 9 KEY TOURNAMENTS span across 12 months on TV, Astro GO, digital , sooka and Astro Arena YouTube Seamless Brand Presence
  • Capturing Malaysian eyeballs through 360 presence across TV, Digital and OTT.

Branding Opportunities

TV

  • Opening & Closing Credits
  • In-show TVC Spots
  • Logo Bug
  • Lower Third Branding
  • Branded Promo

SOOKA

  • Display & Video Ads
  • Social Media
  • Sooka Ad Inventory

DIGITAL

  • Facebook postings
  • Instagram postings

ASTRO ADDRESSABLE ADVERTISING

  • Recommended Target Segment : Interest – Sports (Platform: Astro)

ASTRO ARENA YOUTUBE

  • Sponsorship Roadblock: Video (Skippable Video, Non-skippable Video, Bumper Video Ad, and Display (Companion Ad) – all formats applicable

Channel: Astro Badminton (CH. 815), Astro Arena, Astro GO and sooka1. BWF Malaysia Open 2026
6 – 11 January 2026
Kuala Lumpur, Malaysia2. YONEX All England Open 2026
3 – 8 March 2025
Bimingham, England3. BWF Thomas & Uber Cup 2026
24 April – 3 May 2025
Horsens, Denmark4. TOYOTA Thailand Open 2026
12 – 17 May 2026
Bangkok, Thailand5. PERODUA Malaysia Masters 2026
19 – 24 May 2026
Kuala Lumpur, Malaysia6. KFF Singapore Badminton Open 2026
26 – 31 May 2026
Singapore7. BWF Indonesia Open 2026
2 – 7 June 2026
Indonesia8. BWF China Open 2026
21 – 26 July 2026
Changzhou, China9. BWF World Tour Finals
9 – 13 December 2026
Hangzhou, ChinaCategory Pricing: x7