Esports World Cup 2026 (EWC) is the world’s most lucrative esports event. The 2026 Esports World Cup (EWC) format operates as a massive, seven-week multi-genre festival that combines individual game championships with a meta-layer cross-game tournament.
Starting from 6 July – 23 August 2026, the global gaming community turns to the Esports World Cup 2026 (EWC) as the world’s top clubs and players are gathering to battle across major game titles such as:
- League of Legends: $2,000,000 USD
- VALORANT: $2,000,000 USD
- Counter-Strike 2 (CS2): $2,000,000 USD
- DOTA 2: $2,000,000 USD
- Mobile Legends: Bang Bang: $3,000,000 USD
- PUBG Mobile: $3,000,000 USD
- Honor of Kings: $3,000,000 USD
- Rocket League: $1,000,000 USD
- Chess: $1,500,000 USD
- Apex Legends (ALGS): $2,000,000 USD
And more for a share of $75 million prize pool.
How does Esports World Cup 2026 help your brand connect with your audience?
- The World’s Most Lucrative Esports Event
The Esports World Cup (EWC) 2026 is the most massive event in competitive gaming history, featuring a record-breaking $75 million USD total prize pool and gathering over 2,000 elite players from more than 100 countries. - Massive Mobile Legends: Bang Bang Fanbase and Supporters in Malaysia
Our Malaysia teams – Selangor Red Giants (SRG) & Team Vamos (Vamos) have successfully qualified for the Mobile Legends: Bang Bang (MLBB) @ ESPORTS World Cup 2026! (Source: https://www.oppotus.com/malaysia-esports-journey-world-cup-2025-beyond/) - Targeting Prime Gen-Z audience
Malaysia’s esports landscape consists of over 5.2 million active players and an audience base where over 65% are between 18-24 years old. (Source: https://kitamen.my/2025/07/29/malaysia-esports-industry-in-numbers-2025-report/, https://www.start.io/audience/esports-gamers-in-malaysia) - 7 Weeks of Unstoppable Exposure
Non-stop branding visibility that locks viewers attention and loyalty for 7 weeks (49 calendar days, 31 game titles = 168 tournament days) - High Viewer Intent
Oppotus survey indicated that 47% of all Malaysians are actively aware of the Esports World Cup, with a staggering 85% of those respondents confirming they are likely to watch it. (Source: https://www.oppotus.com/malaysia-esports-journey-world-cup-2025-beyond/) - Diverse eSports Content, Tailored to Multi-Format Consumption
Whether it’s premium live feeds, lag free championship, thrilling highlights, player drama or top plays, our tailored packages offer a flexible content strategy spans across Linear, sooka, YouTube and Meta – designed to connect with fans wherever and however they watch
Branding Opportunities
On TV and Astro GO
- In-show Opening & Closing Credits
- In-show TVC
- EWC Special coverage on Nadi Arena (49 days)
Digital
- Astro Arena YouTube Integration
- Astro Sooka YouTube Integration
Astro Addressable Advertising
- Precise Audience Targeting
Date: 6 July – 23 August 2026 (7 weeks = 49 calendar days)
The Format: 31 game titles with 168 tournament days
Distribution Platforms: Astro Arena (CH. 801), Astro Arena 2 (CH. 802), Astro GO & sooka
Pricing Category: x10 (Live); x8 (Supporting Programmes)
