The Lee Chong Wei Cup is a national youth badminton development tournament founded by Malaysian badminton legend Lee Chong Wei, structured across U13, U15, and U17 categories.

It brings together emerging players in a competitive format featuring singles, doubles, and mixed doubles events, designed to provide a structured pathway for youth development through official tournament play.

The event aims to:

  • Inspire young Malaysians to pursue excellence in badminton and life through sport.
  • Provide equal opportunity and access to competitive badminton for youth from all backgrounds and regions cross Malaysia.
  • Promote inclusion in sport by encouraging participation from underserved communities.
  • Foster racial unity and social cohesion by bringing together youth of all ethnicities and backgrounds through a shared love for badminton.
  • Create a structured platform for talent development & identification that feeds into national and international badminton pipelines. Promoting discipline, teamwork and healthy living among Malaysian youth.
  • Establish a long-term legacy programme that aligns with Malaysia’s sporting and social development goals.

How does Lee Chong Wei Cup help your brand connect with your audience?

1. Nationwide youth sports property with strong relevance to Malaysia’s core badminton audience

A Lee Chong Wei–initiated tournament that naturally attracts strong interest from sports fans, youth participants, and family audiences.

2.  Serving an equal Opportunity to every all-Malaysian child

Provide inclusion in sport by giving every young player aged 11-17 years old from all backgrounds across Malaysia a fair shot at the game to pursue excellence in badminton and life through sport.

3. Uniting all Communities through Youth Empowerment

Building a stronger bond amongst the youths on and off the court by developing discipline, teamwork, and athletic excellence.

4. Championing the Next Generation: Raising the next Badminton Champions

Nurturing and growing our local talents for the international stage.

5. Co-organized by Ministry of Youth and Sports and supported by Badminton Association of Malaysia (BAM)

The Lee Chong Wei Cup (LCW Cup) will be Malaysia’s premier youth badminton event endorsed by the Lee Chong Wei Foundation and co- organised with the Ministry of Youth and Sports and sanctioned by the Badminton Association of Malaysia (BAM).

Branding Opportunities

On TV: Live / Delayed Matches (4-6 Sep 2026)

  • Opening & Closing Credits
  • TVC Spots
  • Logo Bug
  • Lower Third Banner
  • Sponsor’s Drop-down Scoring
  • Bumper before and after commercial break
  • Promo spots + Tag-on

Nadi Arena and Nadi Weekend 7:30PM (LCW Cup’s Segment, 29 Aug-6 Sep 2026)

  • Opening and closing Credits (Rotational Basis)
  • TVC Spots
  • Logo Bug
  • Lower Third Banner

Value Add:

Astro GO: Live / Delayed Matches (4-6 Sep 2026)

  • Opening & Closing Credits (Rotational Basis)
  • TVC Spots
  • Logo Bug
  • Bumper before or after Commercial Break (Rotational Basis)
  • Sponsor’s Drop-down Scoring
  • Lower Third Banner

Nadi Arena and Nadi Weekend 7:30PM (LCW Cup’s Segment, 29 Aug-6 Sep 2026)

  • Opening and closing Credits (Rotational Basis)
  • TVC Spots
  • Logo Bug
  • Lower Third Banner

Value Add:

Sooka: Live / Delayed Matches (4-6 Sep 2026)

  • Pre-roll ads placement before playout across 3 Final Days games
  • Mid-roll ads placement during half time of 3 Final Days games
  • 10 sec In-Match Logo Bug
  • 5 sec Sponsor Drop Down Scoring
  • 10 sec Lower Third Banner

Nadi Arena and Nadi Weekend 7:30PM (LCW Cup’s Segment, 29 Aug – 6 Sep 2026)

  • Pre-roll ads placement before playout
  • Mid-roll ads placement before playout
  • 10 Seconds Logo BUG
  • 10 sec Lower Third Banner

Radio

  • Recorded Promo Spots (ROS)

Astro Addressable Advertising

  • Precise Audience Targeting (Interest: Badminton)

Digital

  • Social Media Video Postings on Astro Arena Instagram and Facebook

YouTube

  • In-stream Video (Non-Skippable) on Astro Arena

On-Ground (LCW Cup’s Segment, 29 Aug-6 Sep 2026)

  • Event, Branding and Marketing activation and activities
    across 9 days

Date: 29 August – 6 September 2026 The Format:
News Updates Nadi Arena + Promo (29 August – 6 September 2026, 9 days)
Live Broadcast (4-6 September 2026, 3 days)Distribution Platforms: Astro Arena (CH. 801), Astro Arena 2 (CH. 802), Astro GO & sooka (4-6 September 2026)
Pricing Category: x10 (Live); x8 (Supporting Programmes)