Building on the success of The Queen’s Ploy, Astro Originals is poised to create another milestone with renowned Hong Kong legends Michelle Yim 米雪 (Award Winning Hong Kong Actress) and Shek Shau 石修 (Veteran Hong Kong Actor) as the main cast, promising to unveil a new drama wave akin to international hits like Crazy Rich Asians, Reborn Rich, and Heart of Greed.  With sponsorship opportunities offering product integration, your brand can leverage this captivating storyline to effectively reach diverse drama lovers, including non-Chinese who have shown a love for our Chinese dramas.

The Synopsis 
In the turbulent world of the Li family empire, Yan Liping finds herself at the center of a fierce battle for control after her husband’s sudden passing. With her son’s future at stake, she must navigate treacherous waters against her husband’s ambitious brother and formidable daughter. Balancing loyalty, ambition, and legacy, Yan Liping must summon all her strength and cunning to safeguard her family’s dynasty and usher in a new era of leadership amidst cutthroat competition and looming threats.

How does this benefit your brand?

1. Locally Made Produced Drama: Produced with top-notch quality and paired together with excellent acting, stunning visuals and impressive set design.

2. Audience Diversity: With a track record success and a star-studded cast including Hong Kong renowned artistes – Michelle Yim 米雪  and Shek Shau 石修 and a talented cast of Malaysians – Lynn Lim 林綠 (the first runner-up in the 2008 Miss Astro Chinese International Pageant), Bernard He 森竣, Daniel Fong 冯玮佺, captivating a broad spectrum of viewers across various demographics, transcending cultural boundaries to amplify exposure and impact of your brand.

3. Strong Viewership: Tap into the strong viewership base of Astro Originals on Astro AEC featuring on a dedicated local primetime belt on Every Friday, 9:30pm.

Dramas performed successfully in 2023.

  • ONCE UPON A KOPITIAM (兴福茶室) – Total Reach: 894k, OD Min View: 4.3 mil
  • THE QUEEN’S PLOY (诈骗女皇) – Total Reach: 1.1 mil, OD Min View: 7.1 mil

4. Plot Twists and Intrigue: Keeping viewers on the edge of their seats, this drama brings unexpected plot twists and intense storylines through its thought-provoking themes:-

  • The pursuit of power and family relationships, prompting viewers to ponder on the broader societal issues.
  • Real-life Rich Families – an insightful look into the lives of affluent families, showcasing their struggles and dynamics in a compelling narrative.
  • All-time favourite elements that deliver the engaging storyline with the themes of money, family struggles and tragedy, catering to the viewers’ enduring preferences.

5. 360° Promotional Plan: Reach more viewers across Astro’s ecosystem with high frequency promos on TV and platforms such as Radio & Digital.

 

Branding Opportunities

TV

  • Opening & Closing Credits
  • TVC Inside Program
  • Breaker In & Out
  • Product Placement / Integration across 15 episodes (*DBI package is available)
  • Program Promo with Sponsor’s Tag On
  • Branded Promo

Radio

  • Recorded Promo in MY

Digital 

  • Branded Article @ XUAN
  • Facebook Post @ XUAN
  • Instagram Post @ XUAN
  • Instagram Story @ XUAN
  • Facebook Post @ sooka
  • Instagram Post @ sooka

Astro Addressable Advertising

  • Precise Audience Targeting

Channel: Astro AEC | CH. 306
Date & Time: 26 July – 1 Nov 2024 | Every Friday, 9:30pm
Duration: 60 mins / episode
Genre: Drama (Family, Business, War of Power)
Pricing Category: x9
Production: Mid April – June 2024