It’s a WINNING equation:

Any TV campaign + Sports BMI package = Increased Reach + Reduced Cost

Unleash the full potential of your TV campaign with the power of sports. Sports BMI package, a powerful booster crafted to optimise your TV campaigns. Without straining your budget, seamlessly integrating this package into your current Astro TV Packages, you’ll enjoy a substantial boost in reach, in particular two key demographics – Malay and Chinese audiences – all at a reduced CPRP.

How does this add-on package benefit your brand?

  • Boost Your TV Plans for Mass Reach with Sports Power: Increase your reach and extend your brand’s visibility to a wider audience base.
  • Maximise Reach and Engagement: With an optimised channel mix and frequency, you’ll not only increase your GRPs but also enhance engagement, particularly among mass Malay and Chinese audiences. You can expect a significant uplift.
  • Influential Impact: Tap into the dedicated fan base of sports enthusiasts who are passionate about the games they love. This ensures that every advertising dollar you invest delivers maximum value, reducing your CPRP and maximising your ROI.

Find out more here!



Good news! We’re now offering a Buy 1, Free 1 promotion*, valid till 31 May 2024. Talk to us to step up your advertising game at [email protected]!

*Note: The free package must be of the same value as the paid package. 


Sports BMI (Malay) – Total: 181 Spots

  • Astro Arena: 57 spots
  • Astro Arena 2: 28 spots
  • Astro Supersport: 32 spots
  • Astro Supersport 3: 20 spots
  • Astro Supersport 4: 44 spots

Sports BMI (Chinese) – Total: 181 Spots

  • Astro Arena: 37 spots
  • Astro Supersport: 46 spots
  • Astro Supersport 3: 20 spots
  • Astro Supersport 4: 78 spots

*The above spots placements are subject to terms and conditions.