Kuala Lumpur, 4th July 2023 – The Commercial Radio Malaysia (CRM) only recognizes GfK Technologies as its measurement partner for 3 years (2022-2024) on the Radio Audience Measurement for Peninsular Malaysia. Besides the RAM, GfK runs the Radio Insights to understand the radio listening behaviour during Festive / Holiday Period. The first report which included the Kuching, Kota Kinabalu, Miri and Sandakan was released on 20th June 2022. GfK continues to roll out additional and complementary research for the benefit of the industry.
About Commercial Radio Malaysia
CRM, incorporated in 1994, was previously known as MACRO (Malaysian Association of Commercial Radio Operators), and is the only association in Malaysia for commercial radio operators broadcasting in this country. As an association, CRM works to coordinate regulatory issues, promote listener engagement activities, organise outreach programmes for undergraduates, and share resources for research ratings. For more information, visit https://www.commercialradio.my
