Weekends are more than a break from the weekday routine. People tend to have more time to explore, connect and experience the things they love. These moments create valuable opportunities for brands to connect with their target audiences.
Instead of simply showing up in this busy space, Astro Weekend Booster helps brands to stand out and get noticed across multiple touchpoints through a 48-hour weekend campaign. More importantly, we turn audience attention into real action, whether it’s driving movie ticket sales, event attendance, product trials, festive promotions or flash sales.
Maximise the Impact in a Single Weekend
With minimal lead time, Astro Weekend Booster helps brands go beyond awareness to spark engagement and drive immediate responses. Each activation brings together multiple Astro touchpoints to create a coordinated weekend push:
📻 Audio Domination with 6 radio brands and 288 sweepers
🤳🏻 Social Amplification with 72 social posts and stories
💭 Creator Activation with 10 KOLs
Together, these touchpoints help brands maximise exposure, generate conversations and encourage audiences to take immediate action – all within a single weekend.
#Case in Point
From Buzz to High-Impact Activation: Terbang
With the goal of accelerating ticket sales, Terbang leveraged Astro Weekend Booster to generate social buzz, engage audiences and turn weekend excitement into cinema visits.
This campaign delivered impressive results:
📌 201,700 Click in Just 48 Hours
📌 67% Growth in Ticket Sales
📌 3.8% Average Click-Through Rate (Avg. benchmark 0.6%)
Beyond these results, the campaign also generated 2.1 million cumulative reach, 5.2 million impressions, 3.78 million social engagements and 9,949 social mentions, reflecting a 177% increase in mentions.
The results show how a coordinated weekend activation can help brands capture attention, keep campaign momentum and turn audience engagement into measurable business outcomes.
