Today’s media consumption is no longer confined to a single screen. Audiences move fluidly between mobile, TV, desktop and tablet—creating multiple viewing touchpoints.
In the social environment, short-form, vertical video has become one of the most agile creative formats—built for reach, speed and continuous optimisation within the feed.
But what if the same social asset could be optimised for the big screen, without starting from scratch?
We’re now offering FREE* production to transform vertical social video into a 16:9, big-screen-ready format—and activate it across screens, from mobile to Connected TV. This allows brands to maximise the value of existing social content while unlocking the scale, attention and impact of the biggest screen in the home, reaching 1 million Connected TV homes.
*With a minimum media spend.
📱Social Video Across Screens
Research from Amplified Intelligence shows that advertising effectiveness is influenced by a hierarchy of factors, with device and viewing environment playing a significant role in determining attention outcomes. Simply put: how and where content is consumed shapes how audiences engage with advertising.
This makes screen optimisation a natural extension for social-first creative – combining the agility of social video with the strengths of each viewing environment. This is not just repurposing content. It is an end-to-end optimisation of the same social asset for different screens, formats and viewing moments.
ℹ️ Why this matters to advertisers
Creative Optimisation: Social-first assets can be seamlessly adapted for cross-screen activation with creative modification, enabling a fast, low-friction pathway from vertical videos to big-screen deployment. This allows brands to scale existing content without rebuilding creative from scratch, while integrating QR-based commerce features to drive direct response and conversion.
Medium Optimisation: The same campaign can be activated across screens, matching the creative and viewing environment to the role each screen plays. Video is delivered within Astro’s premium streaming content.
Data Advantage: Brands can tap into Astro’s first-party, household-level viewing data—grounded in real households, real audiences and real viewing behaviour. This provides a stronger foundation for reach, frequency and targeting at scale.
Social video builds reach and engagement.
Big-screen elevates attention, trust, and message retention.
Together, they create a unified path from exposure to impact.
