YOUR BRAND NEEDS MAIN CHARACTER ENERGY 🔥

This CNY, don’t just show up in the feed. Get into the plot.

CNY is serving food flexes, reunion dinner chaos, festive fits, snack obsessions and family drama, content gold for a generation that loves to watch, share and join the conversation.

But in a feed full of content, how does your brand become more than just another scroll-by?

 

✨ INTRODUCING FREAKIN’ GOAT STORY

XUAN’S DIGITAL STORYTELLING | WHERE BRANDS GET INTO THE PLOT.

GOAT stands for Greatest of All Time. And this CNY, XUAN is giving brands a chance to create stories worthy of the buzz.

Through five curated CNY Micro-Series, we bring together entertaining digital storytelling, XUAN talent and integrated media amplification to turn festive moments into branded content audiences want to watch, talk about and share.

4 WEEKS • 5 MICRO-SERIES • ENDLESS WAYS TO MAKE YOUR BRAND THE STORY 

PICK YOUR PLAY. POWER ONE OR ALL FIVE.

 

1️⃣ | 厨房宝贝 COOKING WITH BABE

Every Family Has a Recipe. Every Generation Has a New Cooking Style. Family recipes meet new-gen cooking vibes. Expect kitchen experiments, generational clashes and delicious surprises.

▶ Brand play: Bring your food, beverage or kitchen products into the action.

 

2️⃣ | 00后的团圆“饭” What Does a Gen Z Reunion Dinner Look Like?

No mum. No shortcuts. Just Gen Zs taking on the ultimate CNY challenge: cooking a full reunion dinner from scratch.

▶ Brand play: Fuel the challenge with ingredients, kitchen essentials or food solutions.

 

3️⃣ | 新年焕新生活 New Year. New Look. New Vibe.

From festive glow-ups to dressing your colleague for that nerve-racking first meeting with your partner’s parents, it’s time for a style upgrade.

▶ Brand play: Style the story with fashion, beauty, grooming and lifestyle brands.

 

4️⃣ | 吃遍新春 CNY FOOD DISCOVERY

Same CNY Snacks. Wildly Different Ways to Eat Them. Your favourite festive snacks, but make them unexpected. Discover quirky combinations and fresh ways to enjoy old favourites in snack-worthy moments made for sharing.

▶ Brand play: Put your snacks, food and beverages at the centre of the next big craving.

 

5️⃣ | 反转吧！新年 WHAT IF CNY SKETCHES

What If CNY Went Completely Off Script?

What if black replaced red?

What if kids gave out ang pow?

What if the aunties got interrogated?

Flip familiar CNY traditions into hilarious alternate realities.

▶ Brand play: Bring your brand into the plot twists with creative integrations that surprise, entertain and spark conversation.

 

✨BRAND OPPORTUNITY: FROM STORYLINE TO SOCIAL BUZZ.

  • GET IN THE PLOT: Integrate your product into curated stories that entertain instead of interrupt.
  • BRING THE VIBE: Leverage XUAN talent to give your brand personality, relatability and a story worth following.
  • MAKE IT TRAVEL: Amplify your branded content across XUAN’s digital ecosystem to extend discovery, engagement and sharing.

1 MIL+ FOLLOWERS. 5 PLATFORMS. ONE BIG CNY PLAY.

Your audience is scrolling. Make your brand worth the stop.

XUAN Website | Facebook | Instagram | TikTok | YouTube