Astro AEC: The Exiled

Astro Originals turns up the heat with Hong Kong’s household icons Ali Lee (李佳芯) and Lai Lok-Yi (黎諾懿) headlining a thrilling new lineup of dramas, brimming with suspenseful twists and dramatic high stakes.

With two most magnetic stars fronting the charge, you know the fans will follow because these stars aren’t just celebrities, they’re conversation starters.

Behind the scenes, producers are doubling down on local relevance, big production values and juicy plotlines that naturally weave brands into the action because when the drama hits home, so does your message.

Synopsis:

The ruthless leader of the 義和 Yi He Triads is dead but his sins live on.
Left behind is a widow determined to bury the gang’s dark past and resurrect her family’s honor by trading guns for nets in the quiet fishing town of Sekinchan.

But no tide can wash away old blood. A fiercely loyal right-hand man battles to protect the brotherhood’s fragile new life. A troubled teen, desperate to belong, becomes the perfect pawn for a vengeful police chief who will stop at nothing to crush the criminal bloodline from within.

In a world where betrayal is currency and loyalty can kill, they must decide:
How far will you go to protect family when family is the danger?

How does ‘The Exiled 義和’ benefit your brand?

1. Trust That Buys You Time & Eyeballs
Ali Lee (李佳芯) & Lai Lok-Yi (黎諾懿) are household names audiences choose to watch. No forced reach, no wasted GRPs. Just loyal fans tuning in, every episode.

2. Proven Ratings. Zero Risk.
Why gamble on fragmented channels? This genre consistently lifts ratings. You’re tapping into an audience that’s already there, waiting to notice your brand. (Reference: The Great Resonance)

3. Flexible Production, Bulletproof Impact.
Local production puts you in the driver’s seat so your brand lands where it matters, how it matters, every time. Less waste, more relevance, better recall.

Branding Opportunities