Astro AEC: WOLONG – The Mastermind

If you’re looking for a drama built for today’s audience, 《卧龙 WOLONG – The Mastermind 》checks every box.

✅A legendary IP that has captivated Chinese audiences for generations.

✅A time-travel premise proven to drive engagement.

✅A rising star with strong Malaysian recognition.

✅A modern business setting that brands can naturally integrate into.

✅The reach of Astro’s primetime ecosystem.

Astro Originals’ 《卧龙 WOLONG – The Mastermind》takes the iconic Zhuge Liang (诸葛亮) out of the Three Kingdoms era (三国) and drops him into a high-stakes Malaysian F&B empire, where strategy, ambition, and survival play out not on battlefields, but in boardrooms.

Astro Originals has consistently delivered Chinese dramas that resonate with audiences and advertisers alike. Recent productions have achieved strong ratings performance, generated significant social buzz, and attracted sponsor participation, reinforcing Astro’s position as the leading destination for premium Chinese-language content in Malaysia.

Synopsis:

What if Zhuge Liang, the greatest strategist in Chinese history, time-travelled into modern Malaysia, his soul inhabiting a debt-ridden, directionless young man named Ah Ming? Armed with Three Kingdoms military tactics, he navigates the cutthroat world of F&B enterprise, power-hungry tycoons, and modern corporate warfare. Same genius, entirely new battlefield.

How does ‘卧龙 WOLONG: The Mastermind’ benefit your brand?

1. One Partnership, Multiple Markets

Featuring a powerhouse cast from Hong Kong, Singapore and Malaysia, the drama offers strong regional appeal and built-in publicity value.

Led by renowned stars including Kevin Chu (朱鉴然), Mimi Kung (龚慈恩), Chen Liping (陈莉萍), Tong Binyu (童缤毓 ), Nicole Wong (黄若熙) and Melvin Sia (谢佳见), it is poised to generate regional buzz, drive audience engagement, and unite fan communities across three key markets.

2. Built For Brand Integration

The drama turns brand integration into storytelling. Set within a thriving restaurant business, it creates natural touchpoints for F&B, Retail, Lifestyle, Fintech, and Consumer brands to connect with audiences through authentic, memorable exposure.

3. Premium Content Creates Premium Brand Association

Filmed across Malaysia and China’s iconic Hengdian Studios, the drama delivers a scale and visual ambition rarely seen in local TV productions.

Supported by Astro Originals’ proven track record in producing award-winning and high-performing dramas, the series offers brands a premium content environment that elevates perception and strengthens brand equity. Because great brands deserve great content.

4. Expand Beyond the Chinese Audience

The Great Resonance (名门) achieved remarkable cross-cultural appeal, attracting 1.2M Linear TV viewers and 10.2M On-Demand viewers. Notably, 30% of On-Demand viewers were Malay audiences, proving the drama’s ability to break language barriers and connect brands with a broader, multicultural audience beyond its core Chinese viewership.

5. Multi-platform exposure

With daily broadcasts, repeat telecasts, Astro GO, sooka VOD, and social media amplification, brands enjoy extended visibility across TV, streaming, and digital platforms.

Branding Opportunities