The 2024 BWF tournaments are the overall badminton circuit organised by the Badminton World Federation (BWF). Together with crowned champions, Chen Tang Jie and Toh Ee Wei (Winner of Taipei Open 2023), Aaron-Wooi Yik (World Championship 2022), Lee Zii Jia (Winner of Badminton Asia Championship 2022) and Pearly Tan and Thinnah (newly crowned French Open Champion) to lead Malaysia’s badminton team to smashing wins LIVE all the way to the finals.
How does a BWF tournament benefit your brand? 
1. Malaysians Love Badminton. Consistently achieving High TV Reach, potentially soaring to an impressive 4.9 Mil LIVE Viewers per tournament with the last Thomas & Uber Cup captured 4.9 Mil Live Viewers. 
2. Exposure to Major Tournaments. Branding opportunities in Malaysian favourite tournaments – Grade 1 Major Event x 1 , Level 1 World Tour Series x 1, Super 1000 Series x 4, Super 750 Series x 2 & Super 500 Series x 1
3. Brand Sustenance. 9 KEY TOURNAMENTS span across 12 months on TV, Astro GO, digital , sooka and Astro Arena YouTube. 
4. Seamless Brand Presence. Capturing Malaysian eyeballs through 360 presence across TV, Digital and OTT.
Branding Opportunities

TV

  • In-show Opening & Closing Credits
  • In-show TVC Spots
  • 10 sec Logo Bug
  • 10 sec Lower Third Banner

sooka

  • Pre/Mid-roll Ad (Non-Skippable) and Leaderboard Ad
  • Facebook and Instagram Posts
  • Pop-Up Banner
  • Carousel Banner

SOCIAL MEDIA

  • Facebook Postings
  • Instagram Postings

PRECISE AUDIENCE TARGETING

  • Astro Addressable Advertising

ASTRO ARENA YOUTUBE

  • Sponsorship Roadblock (Skippable, Non-skippable, Bumper Ad, Companion Ad)

ASTRO ARENA YOUTUBE DOMINATION

  • Sponsorship Roadblock (Skippable, Non-skippable, Bumper Ad, Companion Ad)
  • Brand Integration (Branded Playlist, Branded Video Thumbnails, Brand Takeover Channel Art, 3s Branded Intro Video)
Channels: Astro SuperSport 3 / Astro SuperSport 4 | 813 / 814, ASSP Astro UHD | CH. 805, SOOKA and Astro GO
  • BWF Malaysia Open: 9 – 14 January, 2024 | Kuala Lumpur, Malaysia
  • BWF India Open: 16 – 21 January, 2024 | New Delhi, India
  • BWF Yonex All England, 12 – 17 March, 2024 | Birmingham, England
  • BWF Thomas & Uber Cup: 28 April – 5 May 2024 | Chengdu, China
  • Malaysia Masters: 21 – 26 May, 2024 | Kuala Lumpur, Malaysia
  • BWF Singapore Badminton Open, 28 May – 2 June, 2024 | Singapore
  • BWF Indonesia Open: 4 – 9 June, 2024 | Jakarta, Indonesia
  • The 2024 China Open: 17 – 22 September, 2024 | Changzhou, China
  • BWF World Tour Finals: 11 – 15 December, 2024 | Hangzhou, China

Total Tournaments: 9 (51 days)

Pricing Category: LIVE / DELAYED Matches x7

                            REPEAT Matches x5.0