#CNY Top Pick 2025: Brand Engagement Opportunity
TV / RADIO / DIGITAL
CNY Brand Film Package
This Chinese New Year don’t just join the celebration, lead it! With Astro Universe’s multi-screen solution, we combine the power of digital, TV and radio for a multi-screen experience that guarantees visibility and engagement. Ready to make your move? 👉 Check out Maxis’ CNY 2024 Brand Film and see how they captured hearts and made an impact with its brand.
Make Your CNY Brand Film a Blockbuster Hit! Here’s how we’re helping your brand film become unmissable:
- Unskippable Prelude Show: Your full-length brand film will play as a prelude before the highly anticipated CNY programmes across 10 channels, ensuring it grabs attention when people are most engaged.
- CNY VOD Reels: A dedicated on-demand space where your brand film is easy to find and binge-watch. No scrolling, no searching, just one click to your brand.
- On-the-Go Audio: Reach on-the-go audiences with an engaging audio version of your brand film. Partner with MY, MELODY and GOXUAN to connect with listeners during their daily commutes and festive travels.
- CNY Microsite Spotlight: With everyone flocking to our CNY microsite @ XUAN for exclusive merchandise, your brand film will be front and center ensuring maximum visibility and engagement.
Curious how it works? Click here to watch the Festive Brand Channel case study video and see the magic unfold!
Platform: Digital (XUAN), Radio (MY, MELODY, GOXUAN), TV (Pop-Up Channel, Astro AEC, Astro Hua Hee Dai, Astro QJ, Astro AOD, Celestial Movies, TVB Jade, TVB Classic, AXN, SHOWCASE)
Date: January – February 2025
Make your brand a part of the Chinese New Year celebration. Explore our advertising opportunities here.
