#CNY Top Pick 2025: Brand Engagement Opportunity

TV / RADIO / DIGITAL

CNY Brand Film Sponsorship Package

Chinese New Year isn’t just another festive season, it’s a golden opportunity for advertisers to connect with the audience in a way that truly resonates. But with a flood of content competing for attention, how can the brands rise above the noise and leave a lasting impression?

Transform your brand into the CNY’s biggest highlight with Astro Universe’s multiscreen experience. Tap into the Digital’s viral reach, synergy of TV’s visual impact and Radio’s personal touch to connect with your audience like never before. Whether it’s sparking conversations online, owning prime-time TV or staying top-of-mind through radio, we’ll position your brand to lead the festive celebrations.

Here’s how we’re helping your brand film become unmissable: 

  • Unskippable Prelude Show: Your full-length brand film will play as a prelude before the highly anticipated CNY programmes across 10 channels, ensuring it grabs attention when people are most engaged.
  • CNY VOD Reels: A dedicated on-demand space where your brand film is easy to find and binge-watch. No scrolling, no searching, just one click to your brand.
  • On-the-Go Audio: Reach on-the-go audiences with an engaging audio version of your brand film. Partner with MY, MELODY and GOXUAN to connect with listeners during their daily commutes and festive travels.
  • CNY Microsite Spotlight: With everyone flocking to our CNY microsite @ XUAN for exclusive merchandise, your brand film will be front and center ensuring maximum visibility and engagement. 

It’s not just about visibility, it’s about impact. With Astro Universe’s multiscreen solution, your CNY brand film becomes more than just another Ad; it transforms into an Ad-dictive experience.

Platform: Digital (XUAN), Radio (MY, MELODY, GOXUAN), TV (Pop-Up Channel, Astro AEC, Astro Hua Hee Dai, Astro QJ, Astro AOD, Celestial Movies, TVB Jade, TVB Classic, AXN, SHOWCASE)
Date: January – February 2025

Curious how it works? Click here to watch the Festive Brand Channel case study video and see the magic unfold!​

Make your brand a part of the Chinese New Year celebration. Explore our advertising opportunities here.