#CNY Top Pick 2025: Digital Opportunities

As Chinese New Year draws near, online activity is at its peak, consumers are shopping, planning, and celebrating digitally. This surge in engagement presents a golden opportunity for advertisers. By joining our digital platforms, you can capture the attention of this active audience, driving brand awareness and boosting your reach during the most festive time of the year. Don’t let this opportunity pass, make your brand part of the CNY buzz!

DIGITAL

Astro’s CNY Microsite @ XUAN Sponsorship Package

Celebrate the joy of Chinese New Year like never before with Astro’s exclusive “XiLeLe 喜乐乐SHARE丰年” CNY Microsite on XUAN! Connect your brand to over 700K engaged Chinese viewers as they dive into festive fun, from limited-edition merchandise to star-studded live events. With top-tier CNY content and a vibrant Year of the Snake celebration, Astro’s microsite is the ultimate destination for brand visibility and seasonal excitement. Don’t miss out on making this Chinese New Year unforgettable for your audience and your brand!

How does this benefit your brand?

As an advertiser, this is your chance to connect with Astro’s engaged and festive audience like never before. With premium ad products including Header Cover Images, Interactive Banner Ads, Branded Page Breakers, Branded Segment Rolls and Floating Widgets, you can elevate your brand and engage directly with viewers in a highly interactive, festive environment.

This is more than just an advertising space, it’s an opportunity to become part of the celebrations. Your brand will be front and center as we drive excitement and anticipation for the biggest Lunar New Year event of the year.

Platform: XUAN
Date: December 2024 – February 2025

DIGITAL

Digital Fortune 360 Package

Make your brand the talk of the town this Chinese New Year with the Fortune 360 Digital Package! Capture the attention of Malaysia’s Chinese community with high-impact ads that create unforgettable “WHOA” moments across one of the largest and most trusted digital networks. With the 3-day takeover of Skinner, Facebook Cover Photo, and YouTube Channel Art Takeover, your brand will reach Chinese consumers across XUAN, MY, MELODY, GOXUAN, and SYOK Chi. This isn’t just about visibility, it’s about creating a lasting impression.

Be part of the excitement as trendsetters, families, and festive shoppers celebrate and make your brand the one they’ll remember!

How does this benefit your brand?

  • Unbeatable Reach: Access millions daily, 3.3 million followers and 26,000 users, ensuring your brand shines across every screen.
  • Stand-Out Recall: High-impact ads that stay in their minds, not just their feeds.
  • Peak Engagement: Tap into the holiday spirit, when audiences are energized and open to new brands.
  • Everywhere, All at Once: Get your message out across every digital platform for ultimate festive exposure.

Platform: XUAN, MY, MELODY, GOXUAN, SYOK Chi
Date: January – February 2025

Make your brand a part of the Chinese New Year celebration. Explore our advertising opportunities here.