Following the popularity of Modern Dynasty 家族荣耀 (2022), the new spin-off to the instalment – The Heir To The Throne 家族荣耀之继承者 is finally here, starring Charmaine Sheh 佘诗曼 and Raymond Lam 林峯.

Revolving around the wealthy Yau family, the drama features Charmaine Sheh as Ho Yee, the eldest granddaughter of the family. When her grandfather, the founder of Yau’s family business, suddenly falls ill and entrusts her to act as the group’s chairman, Ho Yee must fight to prove her worth as the rightful successor to her family’s business empire.

With the themes of ambition and pursuit of power weaved into the plot, the drama exposes the hidden rivalries that lie beneath the glamour.

Viewers will be drawn into its unexpected revelations, finding satisfaction as they watch the characters face power struggles and seek retribution throughout the suspenseful narrative.

How does ‘The Heir To The Throne’ benefit your brand? 

1. Reunion of TVB’s Power Duo: After 10 years, Charmaine Sheh 佘诗曼 and Raymond Lam 林峯 finally reunites on screen. The strong chemistry between the power duo is sure to bring mesmerizing performance to the fans.

2. A-List Casts: The drama is also joined by familiar faces Him Law 罗子溢, Gallen Lo 罗嘉良, Raymond Wong 黄浩然, Toby Leung 梁靖琪, Jeannie Chan 陈滢.

3. Twists and Turns: Delving deep into the tumultuous lives of the affluent and crazy family dynamics, the plot-twists keeps viewers guessing for more, a great opportunity for your brand to engage with invested TV viewers.

4. Leverage the buzz: This highly anticipated drama dominated headlines last year when the casts visited Malaysia to film, sparking conversations across the internet. Ride on the drama’s excitement to boost your brand’s visibility.

Branding Opportunities

On TV

  • Opening & Closing Credits
  • TVC Inside Program
  • Program Promo with Sponsor Tag-On
  • TVC Floaters

On Digital

  • Social Media Postings

Channel: Astro AOD (CH. 311) & TVB Jade (CH.310)
Date & Time: 13 May – 21 Jun 2024 | 8.30pm​
Genre: Modern Drama / Business / Family
Pricing Category: x13 (Astro AOD) & x8 (TVB Jade)