After two hits seasons, The Chosen One returns for its brand-new Season 3, and this time it’s bigger, bolder and more influential than ever.

Get ready for a brand-new season bursting with fresh faces, renewed energy, and a dazzling array of talents! This time, it’s not just about singing — young stars will shine in dancing, musical instruments, acrobatics, and even martial arts. It is to uncover the next generation of under-18 stars – not just from traditional auditions, but from where young audiences live and breathe: TikTok, Instagram, YouTube and more.

By scouting young talents with strong digital presence, the show taps into a social-first generation that’s always online, always sharing and always influencing.

🌟 What’s New in Season 3? 🌟

  • Duet Format: Kids don’t do it alone – 14 talented kids will be paired with 7 celebrity coaches – Namie, Nikki Palikat, Naqiu, Achey, Tuju & Loca B, Bunga, and Usop – guiding them all the way to the grand finale. Each week, they’ll take the stage in unique duet performances that push their creativity to the limit.
  • Blind Symphony Auditions: Unique musical audition twist where artists select partners without seeing them
  • Comedy-Coated Entertainment: Expect laughter, heart and jaw-dropping surprises across 8 high-energy episodes
  • A-List Involvement: Young adult music artists as mentors/partners; Star comedians and entertainers as judges
  • Social-First Strategy: Contestants sourced from TikTok, YouTube and Instagram

How does The Chosen One Xtra benefit your brand?

1. No.1 Unscripted show on Astro Ceria: The Chosen One transforms raw talent into national icons, blending emotion, authenticity, and viral impact

2. Dynamic Duo: Nabil Returns,,,with a Star in the Marking!: Well-known host and comedian “Nabil” returns as host of The Chosen One Xtra, joined by his daughter “Nayla Mikayla” as TCO’s ‘sister’. Their fun and family-friendly vibe makes them a great fit for brands that celebrate youth, creativity, and positive values.

3. When a Voice Goes Viral — 235M+ TikTok Views: From village stages to viral fame, the show transforms ordinary kids into national icons — like Season 1 champion 12-year-old Orang Asli boy Amir Sisi, whose voice captivated millions across Malaysia and Indonesia.

4. Social-First Strategy: This season, we spotlight a new generation of young creators—authentic voices with real-time impact and strong social followings. Through a fresh reality format, the show discovers under-18 digital stars from platforms like TikTok and YouTube, pairing them with top performers to shape the next wave of breakout talent.

Branding Opportunities

On TV

  • Opening & Closing Credits
  • Breaker In Out
  • TVC spots inside programme
  • Credit mention
  • Lower Third Banner
  • End Credit logo
  • Sponsor’s Branding/Product Placement
  • Branded Promo
  • Brand integration opportunities on dedicated Meletop sponsor segment

On Radio

  • Radio Commercials

On Digital

  • Facebook Post 
  • Instagram Post 
  • TikTok Post
  • Instagram Story

On Astro Addressable Advertising

On sooka

  • Pre/Mid-roll Ad 15s (clickable, non skippable)

Channel: Astro Ceria (CH.611) & Astro Ria (CH. 104) *simulcast on both channels, Astro GO and sooka
Date & Time: 25 July 2025 – 12 September 2025 | Every Friday, 9pm
Total Episodes: 8 Episodes​
Genre: Talent Competition (7 recorded episodes + 1 Live grand final)
Pricing Category: x5 (Astro Ceria), x13 (Astro Ria)