Sepak Takraw League (STL) with its strong fanatic base is the best avenue for brands to truly connect the local grassroot Malays on a highly personal level because of its unique place in the hearts of Malaysians. It adopted a 360-degree communications approach to reach out to fans on multiple touch points.

There will be 3 tournaments featured across the course of 5 months (16 April – 14 September 2025), held across 6 states in Malaysia.

STL Division 1 (16-20 April 2025)​
Featuring 10 clubs (divided into 2 groups) competing for Champion title for Division 1, where the 2 finalists will promote to Premier League. Total 24 matches will be played across 1 week. ​

​STL Premier League (11 June – 24 August 2025)​
There are 10 clubs in STL Premier League. The Top 5 clubs will qualify for STL Champions Cup whereas two lowest placed clubs are relegated to STL Division 1, and the top two teams from STL Division 1 are promoted in their place. Total 93 games will be played across 8 weeks. ​

​STL Champions Cup (10-14 September 2025)​
Champions Cup will feature 5 teams from Premier League and 5 teams International Teams. Total 16 matches will be played across 1 week.

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​How does Sepak Takraw League (STL) benefit your brand?

1. Broad Audience Coverage: STL has demonstrated its strength in uniting the nation last year, promising extensive visibility for brands.

  • TV viewership reach 6.3mil (+34% YOY) is the highest ever since the tournament’s was founded in November 2014.
  • 2.2 Mil watched Champions Cup Live
  • STL Division 1 gained 1.7 Mil Live viewers
  • STL GP captured 4.6 Mil Live viewers
  • Total social engagement grew +801% (6.7mil). Net new audience: +40% YOY.
  • Tickets sales revenue increased by 12% YOY

2. Engaging Local Grassroot Fanbase: Travelling across 6 states – Melaka, Kuala Lumpur, Terengganu Perak, Penang & Johor, STL enables brands to connect with the local fanbase via on-ground activation opportunities.

3. 360° Exposure: From on-ground activation to TV, OTT, Digital and Social Media, capitalise on STL’s 360° marketing approach to reach fans across different touchpoints.

Branding Opportunities

On TV

  • Opening & Closing Credits
  • TVC Spots
  • Logo Bug
  • Lower Third Banner

On-Ground

  • Exclusive Category Sponsor
  • Branding on-court
  • Space for product sales / sampling within the venue
  • Branding on the teams (TBC)

Astro Addressable Advertising

  • Multiscreen Impact (Target Segment: Malay)

Digital

  • Social Media Postings @ Astro Arena
  • STL Domination @ Stadium Astro website
  • STL Domination @ Astro Arena YouTube

sooka

  • Video Ads
  • Leaderboards

Date:
STL Division 1: 16 – 20 April 2025
STL Premier League: 11 June – 24 August 2025
STL Champions Cup: 10 – 14 September 2025
Channel: Astro Arena (CH. 801), Astro Arena 2 (CH. 802), Astro GO & sooka
Pricing Category: x10 (Live); x8 (Supporting Programmes)