Astro Malay dramas, in particular, are getting stronger responses with every new release, every novel adaption. As we continue to raise the bar with compelling storytelling, now is the perfect time for brands to ride the wave of this hype – at a budget friendly one single spotlight integration.
How Does This Satu Drama Integration Benefit Your Brand?
1. Single Brand Spotlight – No clutter, No competition. Your brand gets exclusive attention in the episode, ensuring stronger recall and association.
2. Budget Friendly – For less than RM50K, your brand can tap into the power of drama content without long-term sponsorship commitment. Packages starting as low as RM39K onwards.
3. Soft Sell Wins – Brands are integrated into the scenes without disrupting the story, making the message more authentic.
4. Character Association – Riding on the drama talents who are becoming their characters creating impactful integration with minimal fees.
5. Loyal Drama Followers – Capturing average monthly viewership of 6.5 Mil on MegaDrama, 547K on DramaVaganza and 3.7 Mil on Tiara.
Source: Kantar Media DTAM, Total Individual (Universe: 15,262K), 1 Jan – 26 May 2025
Branding Opportunities
On TV
- 60 sec integration in one episode drama
Digital
- Bam Bam Studio, ERA and Gempak Social Media Posts
Channel: Astro Ria | CH. 104, Astro Prima | CH. 105, Astro GO, VOD and sooka
Programme:
Asro Ria MegaDrama | Monday – Thurday 10pm,
Astro Ria DramaVaganza | Wednesday – Thursday, 9pm,
Astro Prima Tiara Belt | Monday – Friday, 6pm
