Malaysia’s No. 1 local Tamil series Pasanga is making a strong comeback – this time with a landmark season of 228 episodes slated for release.

Directed by award-winning director Shalini Balasundaram and produced by the acclaimed husband-wife team Denes Kumar and Vimala Perumal, the series continues to bring together relatable family dynamics, comedy and cultural nuance that Malaysian audiences have come to love.

At its core, Pasanga follows the lives of Raja, Jaga and Anand as they chase their dreams and navigate life’s ups and downs in the bustling city of Kuala Lumpur. Through struggles, triumphs and everyday moments, the trio’s journey celebrate the enduring power of friendship, family and resilience.

And the numbers speak for themselves! Season 2 was a breakout hit, drawing in more than 1.7 million TV viewers and a digital buzz of 80+ million digital views. Extending beyond its Tamil-speaking base, Pasanga 2 even captivated 30% of non-Tamil speaking viewers on Astro Vinmeen – a testament to its wide appeal and cross-demographic reach.

 

Denes Kumar, Alvin Martin Santhiavoo, and Sasikumar will return to reprise their iconic roles in Pasanga 3, joined by a vibrant cast of local talents including Moon Nila, Tasha Krishnakumar, Nithyashree, Susila Devi, Devakanni, Kabil Ganesan, Keshap Suria, and many more.

Building on the momentum from Season 2, Pasanga 3 will unfold a gripping saga of survival, love and redemption, promising compelling stories and high-quality entertainment that will leave audiences hungry for more.

 

How does Pasanga 3 benefit your brand?

1. Loyal Viewership

Tap into a powerful, emotionally invested audience that has grown with Pasanga over the past two seasons. Loyal audiences deliver higher ad recall.

2. Strong Digital Momentum

With over 80 million digital views record, Pasanga has become a social media juggernaut. Brands can ride this wave of positive sentiment, achieving higher earned media value through strategic integration.

3. Ideal for Male-oriented Products

Centered around three relatable male leads, Pasanga 3 offers authentic entry points for brands targeting the male demographic — delivering contextual relevance proven to boost ad effectiveness. [Source: What We Know About Recall and Recognition, WARC Best Practice, June 2024]

4. Longest local Tamil drama series

Sustained brand presence across 228 episodes – enabling deeper audience connections and long-term brand reinforcement through repeated engagement.

 

Branding opportunities: 

TV

  • Sponsorship
    • Opening & Closing Credits
    • In-show TVC
    • Product Placement / Integration
    • Lower 3rd Banner
    • Program Promo with Sponsor Tag-On
    • End Credit Logo
  • TV Spot Buy Package

Radio

  • Spot buy on the top Indian radio brand – RAAGA

Digital

  • Digital extension with social media posting on Astro Ulagam.

Channel: Astro Vinmeen | CH. 202
Date & Time: December 2025 | Every Monday – Thursday, 9PM
Total Episodes: 228 Episodes 
Platform: Astro GO, On Demand, sooka