The Paris 2024 Olympics will be the biggest event ever organised in France. The Olympic Games will take place from 26 July to 11 August 2024, when Paris will become the centre of the world—the world of sport, and so much more. The Games are a popular, multicultural festival shared by so many people around the planet and represent a new adventure for France unlike anything it has experienced before.

Date: 25 July – 11 August 2024 (18 days)

How can the Paris 2024 Olympic Games help your brand stand out from the competition?

1. Regional and International Exposure: The Olympic Games generate extensive exposure across broadcasting, online streaming, news coverage, and social media engagement, providing brands with significant global visibility.

  • 9.4 Mil Malaysian viewers watched Olympic Tokyo 2020 (2018 games) on Astro channels. 

2. Brand Association with Excellence: An event that promotes unity, sportsmanship, and cultural exchange elevates brand’s image and loyalty, fostering a long-lasting relationship between the consumer and brands. 

3. National Pride: Malaysia will be playing an important role in the global sports, facing the best of best in the world especially in Archery, Badminton, Diving, Cycling, Sailing, Shooting and Weightlifting. Offering brands opportunities to show their support for the country and local athletes, including Ariana Nur Dania at her maiden Olympic archery competition, along with Lee Zii Jia and other outstanding Malaysian athletics at 7 different sporting events.  

Branding Opportunities


  • Bumper
  • TVC Spots
  • Opening & Closing Credits on Studio shows
  • TVC Spots on Studio shows
  • Product Placement on Studio shows
  • Lower Third Banner on Studio shows 
  • Branded Promo

On Radio

  • Games prediction or Game highlights 

Astro Addressable Advertising 

  • Precise Audience Targeting (Target Segment: Sports – Interest)

Astro Addressable Commercial Establishment Advertising 

  • Mamaks and Food Courts – Central 

On Digital

  • Social Media Postings @ Astro Arena 
  • STL Domination @ Stadium Astro website
  • STL Domination @ Astro Arena YouTube 

On sooka

  • Video Ads 
  • Leaderboard 

Channel: Astro Arena (CH.801), Astro Arena 2 (CH. 802) & Dedicated Olympic Games Channels
Date & Time: 25 July -11 August 2024
No. of Days: 18 days | Live or Delayed
Genre: Multi Sports
Pricing Category: x11