Malaysians have an insatiable passion for food, it is our love language to connect, share stories and create memories. And when it comes to culinary inspirations, we indulge in food content for new recipes or cooking tips. Reigning as the top-rated culinary English language show in Malaysia, MasterChef Malaysia is back with a new season to captivate tastebuds and eyeballs!

In 2024, MasterChef Australia ushers in a new era with Andy Allen and three new judges: Malaysian-born MasterChef Australia alumnus Poh Ling Yeow, food critic and journalist Sofia Levin, and multi–Michelin Star award-winning chef, Jean-Christophe Novelli. They will mentor 22 home cooks competing for the MasterChef Australia winner 2024 title and $250,000 prize. Viewers will also see a money-can’t-buy prize offer for the winner.

The season starts with UK chef Jamie Oliver joining for two weeks, sharing his knowledge and putting the contestants at ease. The competition will also feature renowned chefs from around the world, visiting culinary hotspots like Hong Kong and regional Australian gems Bendigo and Ballarat.

Guest chefs include fan favourites Adriano Zumbo and Anna Polyviou, icons Curtis Stone and Rick Stein, and social sensations Vincent Yeow Lim (AKA DimSimLim) and Mikiko Terasaki.

In 2023, the much-loved series again took home the Most Popular Reality Program award at the TV Week Logie Awards and scooped its seventh AACTA Award for Best Reality Program in Australia.

How does MasterChef Australia S16 benefit your brand? 

1. Loyal Viewers: MasterChef Australia has captivated of over a million viewers in Malaysia over the years, with Season S15 garnering almost 1.5 million viewers. (Source: Kantar Media DTAM, Individual 4+, Base: 15.5 Mil; Period: Jul-Sep 2023)

2. Diversity: Featuring not only Australian but also Asian heritage contestants with variety of new challenges to showcase their creativity, MasterChef Australia is more than just a cooking competition. It is also a platform that showcases culinary talent, fosters a love for food, and inspires viewers to explore their own cooking skills.

Branding opportunities: 

On TV

  • Feature Sponsorship
    • Opening & Closing Credits
    • In-show TVC
    • Feature promo tag-on
  • TV Spot Buy Package

On Digital

  • Digital extension on Lite social media posting.

Channel: Lifetime (CH. 703)
Date: 23 July 2024 – 30 September 2024 | Every Monday – Friday 
Time: 8:30pm – 9:30pm / 10:00pm (35 x 1h, 14 x1.5h, 1x2h)
Total Episodes: 50 episodes
Pricing Category: x4