Astro is back for the third consecutive season as the official broadcaster of the Malaysia League 2025-2026, delivering a closer and fresher viewing experience through Arena Bola (CH 803 & 804) and the sooka streaming platform. With 229 matches to be broadcast LIVE in high definition (HD), supporters can follow every goal, dramatic moment, and the best actions.

Over the past two Liga Malaysia seasons, viewership grew by over 20%, with nearly 24 million views in total (Source: Kantar Media DTAM). This proves that the interest for local football league is thriving, and it resonates well with fans.

In this new season, Astro will be supporting grassroots development through our ‘Ini Padang Kita’ campaign, which aims to restore and reactivate community fields as hubs for nurturing talent and fostering community unity.

PIALA SUMBANGSIH 8 August 2025 (1 Match)​

  • Piala Sumbangsih is also known as Piala Sultan Haji Ahmad Shah is a Malaysian football super cup competition. It is the curtain raiser match to the new Malaysian football season, pitting the reigning Malaysia Super League champions against the previous year’s winners of the Malaysia Cup.​

LIGA SUPER MALAYSIA 8 August 2025 – 17 May 2026 (181 Matches)​

  • Liga Super Malaysia is the top-tier professional football league in Malaysia for association football clubs since its establishment in 2004. MSL is contested by 14 or 16 teams (TBC) that operates on a system of promotion and relegation with the Malaysia Premier League (Tier 2), with the two lowest-place
  • Total 8.2 MIL supporters are loyal and watched to their clubs’ matches live on ​season 2024-2025 ​
  • Average time viewed: 51 minutes​
  • Average monthly live reach: 2.5 Mil viewers

PIALA FA MALAYSIA 17 January – 23 May 2026 (19 Matches)​

  • Piala FA Malaysia is an annual national knock-out football tournament in Malaysia. The cup was first held in 1990. The cup is contested among the clubs from the Malaysia Super League, Malaysia Premier League, Malaysia M3 League and Malaysia M4 League. The preliminary and first rounds are played between the clubs that qualified from the M3 and M4 League. The winners advance to the second round and join the rest of the clubs.
  • 6.3 mil fans tuned in to watch Piala FA season 2024-2025​
  • Average time viewed: 84 minutes​
  • Average monthly live reach: 3.6 Mil viewers

PIALA MALAYSIA 7 Jan – 23 May 2026 (29 Matches)​

  • Piala Malaysia is an annual football tournament in Malaysia, will kick off in August this year. The cup was first held in 1921. Piala Malaysia will be contested by 14 clubs from Liga Super and top 2 clubs from Liga M3. The placement of clubs will be based on their Liga Super’s final performance.
  • 5.7 Mil fans tuned in to watch season 2024-2025​
  • Average time viewed: 59 minutes​
  • Average monthly live reach: 2.4 Mil viewers

MFL CHALLENGE CUP 6 February – 18 April 2026 (14 Matches) ​

  • A total of 8 teams competed in the knockout phase, which the eight losers of the Malaysia Cup round of 16 will participate into the tournament. The qualified teams will compete on the knockout stage to compete in a two-legged single-elimination tournament beginning with the quarterfinals followed by semi-finals and the final. Each tie is played on a home-and-away two-legged basis.
  • 2.7 Mil fans tuned in to watch season 2024-2025​
  • Average time viewed: 32 minutes​
  • Average monthly live reach: 1.3 Mil viewers

How Does Liga Malaysia Football Benefit Your Brand?

1. High Fuel Enthusiam and Engagment from Local Grassroot Fans. The recent news, Harimau Malaya have leaped six places in the latest FIFA world rankings, moving from 131st to 125th. The ranking update, released on 10 July 2025, reflects the team’s steady progress locally and improved performance on the international stage. The latest global football rankings Johor Darul Ta’zim (JDT) are now ranked higher than former English Premier League champions Blackburn Rovers (Source: Free Malaysia Today, 3 Oct 2024).

  • Liga Malaysia: 9.64 mil Total Live Viewers (viewership 10 May 2024 – 4 May 2025)
  • 8.24 mil watched Liga Super Live Matches (viewership 10 May 2024 – 24 Apr 2025)
  • 6.25mil live viewers from Piala FA(viewership 12 Jun – 24 Aug 2024)
  • 5.76 mil live viewers from Piala Malaysia(viewership 20 Nov 2024 – 4 May 2025)
    Source: Kantar Media DTAM | Total Individuals 4+ Universe: 15.252 mil. Period: 10 May 2024 – 4 May 2025 (Liga Malaysia)

2. From Field to Studio : Football Legends Strengthen Malaysia League Broadcast. Two additional seasoned football figures who will bring fresh insights to match analysis and coverage:

  • Akmal Rizal Ahmad Rakhli – Prolific national striker of the 2000s
  • Farizal Marlias – Former national team’s main goalkeeper
    They join an existing lineup that includes Zaquan Adha, Safee Sali, Razman Roslan, Nizaruddin Yusof, Norshahrul Idlan Talaha (Mat Yo), and Dato’ Zainal Abidin Hassan. Their presence enriches match analysis not only from tactical and technical angles, but also from the lens of former players who truly understand the heartbeat and rhythm of the game.

3. Supporting grassroots development through Astro x Ini Padang Kita campaign. ‘Ini Padang Kita’ campaign – a tribute and honour to the local football fields that has played an instrumental role in developing Malaysian football. These fields are more than just patches of grass, they are the birthplace of dreams, the earliest battlegrounds, and spaces where players and supporters from diverse backgrounds come together.

Through this sustainability initiative, Sponsors is able to partner with Astro in prioritizing the restoration of community fields not just in terms of infrastructure but also as safe, inclusive spaces for the younger generation to train, play, and build their dreams. More than just a campaign, ‘Ini Padang Kita’ reflects a strong commitment towards football development at the grassroot level that begins small within communities and not just in large stadiums.

Branding Opportunities:

On TV

  • In-show Opening & Closing Credits
  • In-show TVC
  • In-show Logo Bug

Digital

  • Astro Arena Social Media Postings
  • Astro Arena Website Domination

sooka

  • Video Ads (Pre / Mid-roll Ad (15 sec), Non-skippable)
  • Leaderboard Banner
  • Pop Up Banner
  • Sponsorship Rail (One Brand at a time)
  • Carousel Banner – Content Sponsor Exclusive (One Brand at a time)
  • Spotlight Banner (One Brand at a time)

Social Media Posts

Astro Viewing Parties

Astro Addressable Advertising

  • Precise Audience Targeting

Astro Addressable Commercial Establishment

  • Mamak and Food Courts (Central)

Additional Buy on Astro Digital:

  • LM 246 YouTube (Astro Astro)
  • LM 246 Meta (Astro Arena)
  • LM 246 sooka
  • LM 38 YouTube (Astro Arena)
  • LM 38 Meta (Astro Arena)
  • LM 38 sooka

Channel: Astro Arena Bola, Astro Arena Bola 2 (Ch. 803 & Ch. 804), On-Demand and sooka
– Piala Sumbangsih: 8 August 2025 (1 Match)
– Liga Super Malaysia: 8 August 2025 – 17 May 2026 (81 Matches)
– Piala Malaysia: 7 January – 23 May 2026 (29 Matches)
– MFL Challenge Cup: 6 February – 18 April 2026 (14 Matches)

Pricing Category:
Liga Super Malaysia: x12

Piala FA Malaysia, MFL Challenge Cup & Piala Malaysia
– Knock Out Stage: x12
– Quater-Finals: x15
– Semi-Finals: x 18
– Final: x20