Buckle up for the ultimate musical ride as we bring you ‘Let’s Go, Big Shots! 歌手 崛起吧!‘ – a groundbreaking music reality show that promises to be an unforgettable experience! Helmed by the renowned content creator Phei Yong 培永, known for his viral successes and creative brilliance, this show is set to make waves like never before. Phei Yong’s 2024 Chinese New Year music video racked up over 10 mil views, and his involvement guarantees massive reach and a deep connection with viewers. His signature style will infuse the show with innovative flair, making it a must-watch event. 

A Star Studded Line-Up: Imagine the excitement as your favorite social media stars clash with mainstream icons! Featuring personalities such as 菲道尔 Firdhaus, 大颖 Dior Daying, 3P, 蔡恩雨 Priscilla Abby, 刘汉杰 Madison Lau, 车志立 Daniel Che Zi, 趙潔瑩 JieYing, Fuying & Sam, 许佳麟 Danny Koo & 徐凯 Uriah. This powerhouse lineup guarantees captivating narratives, stunning visuals, and an immersive viewing experience that will keep audiences hooked from start to finish.

Dive into 5D4N of intense competition, not in a studio, but at a breathtaking resort! Watch talent tackle intense challenges and fierce showdowns, judged live by 50 audiences. It’s the ultimate mix of relaxation and high-stakes drama, delivering unmatched sponsorship potential and thrilling viewer engagement.

How does ‘Let’s Go, Big Shots! 歌手 崛起吧! ‘ benefit your brand? 

1. Massive Reach & Engagement: Tap into the dedicated fanbases of our star-studded lineup, offering unparalleled brand exposure.

2. Multi-Platform Dominance: From TV to livestream on XUAN YouTube, plus a boost from Phei Yong’s 793K YouTube subscribers – experience unmatched visibility. 

3. Intense Competition Format: Thrill-seekers will be hooked on our high-stakes challenges and dramatic twists. Perfect for brands ready to make a bold, unforgettable impact!

4. Targeted Demographic: Connect with vibrant young adults aged 14 – 45 and music enthusiasts, perfect for brands looking to engage with a dynamic and diverse crowd.

Branding Opportunities

On TV

  • Opening & Closing Credits
  • TVC Inside Program
  • Product Placement / Integration
  • Lower Third Banner
  • Host Mention
  • End Roller Credit
  • Program Promo with Sponsor Tag-On
  • Branded Promo
  • TVC Floaters

On Radio

  • Recorded Promo

On Digital

  • Live Stream Weekly Show @ XUAN YouTube
  • Weekly Highlights 
  • Social Media Postings
  • Pre-Roll Videos

On Astro Addressable Advertising

  • Precise Audience Targeting

On Ground

  • Promotional Collaterals

Channel: Astro AEC (CH.306) & XUAN YouTube 
Date & Time (Weekly Show): 2 – 30 November 2024 I Sat I 8.30pm I 1.5hrs
Date & Time (Finale): 7 December 2024 I Sat I 8.30pm I 2hrs
Genre: Music Reality Show
Category Pricing: x9