Breaking into Sarawak market with the strongest media partner in East Malaysia. For the first time ever, TVS and Astro join forces to bring you Konsert MeleTOP TVS – this phenomenal 2-hour live concert will take place in Miri, Sarawak on 17 May 2025, broadcast live on TVS the same day and Astro Ria on 24 May 2025.

Centered on the theme of UNITY, this spectacular event brings together popular artists from both the Malay and Bornean music scenes, showcasing a stellar lineup of all-star performances. Experience the seamless blend of rich cultural heritage with contemporary pop hits, creating a vibrant celebration of Malaysia’s musical diversity. This event is designed to unite audiences through shared rhythms and mesmerizing performances.

How does Konsert MeleTOP TVS benefit your brand?

🔥 Two Media Titans: TVS – East Malaysia’s top TV station is teaming up with Astro Ria – the No.1 Malay Channel, creating an exclusive hyperlocal platform to connect with high-value audience in a rapidly untapped growing market.

📱 Multiplatform Reach: It’s a full-scale media takeover. Proven ability to draw large audience on-ground, across TV, Radio and digital platforms. Your brand will be front and centre in front of a wide and engaged audience.

🎤 Well-known host and celebrities: Featuring well-known Malay and Sarawakian celebrities, the stellar lineup of all-star artists will deliver captivating performances throughout the event, ensuring a dynamic and engaging experience from start to finish.

 

Branding Opportunities 

On TV

  • Sponsor’s MeleTOP Segment
  • Opening & Closing Credits
  • Breaker In Out
  • TVC spots
  • Credit Mention
  • Product placement / integration on Judges’ table
  • POSM branded items exposure inside hall/ backstage
  • Stage Backdrop (Logo Placement – Backdrop, sharing basis)
  • Animated Bug
  • Lower Third Banner
  • End Credit logo
  • Branded Promo
  • 20sec Concert Promo + Sponsors Tag On
  • Special News Coverage

On Digital

  • Facebook Post
  • Facebook Story
  • Instagram Post
  • Instagram Story
  • Instagram Reels
  • TikTok Post
  • Web Banner ads
  • Web Article
  • You Tube Upload

Outdoor

  • LED Billboard DOOH, Sarawak

Radio

  • ROS Commercial Broadcast

PR & Marketing Support

On-Ground

  • Entrance Backdrop (Logo Placement, sharing basis)
  • Sponsor Logo on Beach Flag (sharing basis)
  • Corporate Booth
  • Concert tickets exclusive for Sponsors
  • Sponsor’s buntings *subject to venue capacity
  • Sponsor’s logo on ticket (sharing basis)

Join us for an unforgettable night where music transcends boundaries and brings people together in harmony.✨

Concert
Venue: Miri, Sarawak
Date: 17 May 2025 (Sat)
Time: 9:00pm – 11:00pm

TV Broadcast
Channel: TVS (CH.122)
Date & Time: 17 May 2025 (Live) I Saturday, 9:00pm-11:00pm
Total Episode: 1

Channel: Astro Ria (CH.104)
Date & Time: 24 May 2025 I Saturday, 9:00pm-11:00pm
Total Episode: 1