Kilauan Emas is returning after 7 years hiatus in the limelight with a new and refreshed tagline – Otai Kembali Berbisa!

Kilauan Emas is a singing talent search reality show that has been broadcasted for 6 seasons on Astro Prima. This show aims to discover talented individuals aged 45 and above who have passion for performing classic songs and shine on stage, taking you back to the good old days. Watch our contestants perform their hearts out and shining on our golden stage!

There will be judged by 3 Permanent Juries who will provide 70% of the overall evaluation, while 20% from the Public Juries & 10% from the votes of the home audiences. The 2024 Kilaun Emas Champion will take home a cash prize of RM30,000!

This brand-new season of singing show will be carried out in few phases:

1. Video Submission on WhatsApp

  • Open to all Malaysians aged 45 and above. Participants are required to submit their 1-minute singing videos on WhatsApp from 8 July – 27 July 2024.

2. On-ground Audition

  • The Top 20 will be shortlisted to proceed to the final audition. Audition will be commenced from 3 August to 4 August 2024 at SACC Mall, Shah Alam.

3. TV LIVE Show

  • After the auditions, the Top 12 will be shortlisted to proceed to the LIVE main show which will be broadcast on Astro Prima (Channel 105) for eight weeks. Episode 1 will be simulcast on both Astro Prima (Channel 105) and Astro Ria (Channel 104).

4 The Finale

  • Top six finalists will be competing on the Grand Final. The one with highest marks will be crowned as champion!

How does Kilauan Emas benefit your brand?

1. Discover the Malaysia’s best talents in the biggest golden stage: Returning after a 7-year hiatus, aspiring talents in their golden age will once again gather on this prestigious and credible platform, pursuing their dreams while showcasing great classic songs. 

2. Leveraging on Influential Power of well-known host and celebrities: A brand-new combo of well-known host and celebrity judges to excite the show, complete with fresh faces and new spirit.

3. Injecting your brand on Astro’s 360° Ecosystem: Power up your brand for wider reach and the exposure through our TV, Radio, Digital, OTT and on-ground audition, tapping into various branding opportunities. 

4. Highly Anticipated Fan-Vote Interaction & Engagement: Engage the Malaysian fans, who will be part of the ‘judges’ casting their votes for their favourite contestants.

Branding Opportunities

On TV

  • Opening & Closing Credits
  • Breaker In Out
  • TVC spots inside programme
  • TVC spots after capsule
  • Logo Loop on rotation basis at Judges Area
  • Product placement / integration on Judges’ table
  • POSM branded items exposure inside hall/backstage
  • Credit mention
  • Lower Third Banner
  • End Credit logo
  • Branded Promo

On Digital

GEMPAK LIVE+ (TO PUSH MAIN SHOW)

  • Product Placement
  • Host Mention
  • Dedicated Segment
  • Lower Third (3s)
  • Logo Bug (Top Left Live+ Screen)
  • Set Branding
  • Main Page Branding Logo
  • You Tube Live

PRE-SHOW

  • Facebook Posting
  • Instagram Post (One Image/Video/Reels – Up to 60 Sec)
  • Instagram Story
  • TikTok Post

DURING

  • Facebook Posting
  • Instagram Post (One Image/Video/Reels – Up to 60 Sec)
  • Instagram Story

EXTENSION

  • Branded Article
  • Facebook Post

Thinker Studios

  • Instagram Post (One Image/Video/Reels – Up to 60 Sec)
  • Instagram Story

sooka

  • Pre/Mid-roll Ad (15s) Non-Skippable
  • Leaderboard

Astro Addressable Advertising

  • Precise Audience Targeting

Radio (SINAR) 

  • Recorded Promo
  • Live Liner
  • Facebook Post

PR & Marketing Exposures

Channel: Astro Prima (CH. 105)
* Episode 1 simulcast with Astro Ria (CH.104)
Date & Time: 14 September – 2 November 2024 | Every Saturday, 9pm
Total Episodes: 8 Episodes​
Genre: Reality Singing Competition
Pricing Category: x8 (Astro Prima), x13 (Astro Ria)