Let’s face it, people don’t skip news. They skip noise.

That’s why brands are choosing Evening Edition’s Interview Capsule, a prime time 3-minute slot inside one of Malaysia’s most-watched Chinese news programme. This focused interview segment invites brands, leaders and innovators to share the “Why” behind the “What”: what drives your story, what makes it relevant now and why it matters to viewers.

It’s not a commercial. It’s a brand conversation wrapped in credibility, with close to 1 million viewers tuning in every night for headlines they trust.

💡Ideal for:

  • Giving viewers a behind-the-scenes look at your brand or campaign.
  • Highlighting a key milestone, launch or CSR initiative.
  • Framing your narrative within a timely cultural or industry conversation.

How does ‘Interview Capsule 特别专访‘ benefit your brand? 

1. Credibility That Connects

Your story lands on Evening Edition – a trusted, national news platform that adds journalistic credibility and editorial weight, giving your brand a voice that audiences trust. 

2. Reach That Matters

With close to 1 million Chinese viewers tuning in nightly, your brand shows up in a high-attention, brand-safe space. 

3. Impact That Lasts

In just 3 minutes, tell a concise and compelling story that informs, rather than sell. Framed as news, your brand earns attention not skips.

 

Branding Opportunities 

On TV

  • Interview Capsule
  • Lower Third Banner
  • Logo Placement
  • Product Placement
  • Credit Mention

On Digital

  • Interview Capsule Shared Across 热点 HOTSPOT, XUAN & MELODY’s Social Media Platforms
  • Article Write Up & Social Media Postings

Channel: Astro AEC | CH. 306, 新闻报报看| 热点HOTSPOT, Astro GO and sooka 
Date & Time: On-going, Monday – Sunday | 10.30pm
Genre: Mandarin News / Current Affairs Programme
Category Pricing: x13