INNOVATHON, the groundbreaking science, technology, and innovation reality show is returning for its second season. A joint initiative of the Ministry of Economy, Ministry of Science, Technology and Innovation (MOSTI) and Astro, partnering with the Ministry of Education and Ministry of Higher Education, aims to ignite a passion for science and technology among students from a young age. 

With more thrills and excitement, this season offers Malaysians the chance to showcase and develop innovative ideas that can be transformed into high-quality, market-ready technological products.

Total 56 ideas from participants of diverse backgrounds will be selected from auditions to compete in ‘INNOVATHON S2’, consisting of 8 episodes that will capture the contestants’ journey as they strive to win the hearts of both the esteemed jury panel and Malaysians.

Programme Format: 

Each episode features eight contestants competing against each other, but only one with the best ideas will be selected to advance to the Final Stage. With the goal of winning investments worth up to RM1,000,000, contestants will introduce and present their ideas in front of 100 potential consumers in each episode.

Contestants will go through:

1. Background Introduction

Background Introduction is one of the processes that participants undergo during the audition session, as well as their sessions with the mentor. This session takes place once the participants have been shortlisted for the next round. During this stage, the ideas presented are evaluated based on their potential for development and their feasibility for implementation.

2. Guidance

Through the Guidance segment, contestants will receive advice and mentorship from personalities who have achieved success in their respective industries. These personalities include entrepreneurs, investors, business icons, celebrities and well-known national personalities.

Selected participants who advance to the next stage will receive a face-to-face guidance session with an experienced mentor for at least 12 hours to help them succeed in the pitching session.

3. The 100 Pitch

The 100 Pitch will see the contestants presenting their ideas to 100 potential users who have been pre-selected from various demographics, whose votes comprise 60% of the overall evaluation. In addition, juries will evaluate and provide 40% of the overall evaluation. In each episode, several ideas will be introduced but only ONE idea with the highest number of score will be selected to compete in the Grand Finale to win RM100,000.00

4. The Final Stage

At the Final Stage, participants will present their ideas to a panel of five judges from various fields including entrepreneurs, business icons and even potential investors. These panelists will evaluate their proposal based on several factors such as viability, technical details and more and provide feedback before selecting the winner.

The winner will take home a cash prize of RM1,000,000.00. The second and third place winners will receive RM80,000 and RM50,000 respectively, followed by RM10,000 for the fourth-place winner and RM5,000 for the fifth place winner. All five winners will also receive Business Development Support Programme with a cumulative value of up to RM1,000,000.

How does Innovathon S2 benefit your brand?

1. Inspiring Innovation in captivating audiences

INNOVATHON is poised to inspire a new wave of innovation, encouraging Malaysians to explore their creative potential, and contribute to the nation’s progress. Their unique perspectives and innovative solutions will undoubtedly engage audiences and spark their own innovative ideas, making it an ideal platform for brands to align with creativity and forward-thinking.

2. Passionate, Educational and Inspirational

INNOVATHON combines entertainment with education, empowering contestants to explore their passions and creativity. Audiences learn about different areas of innovation, gain problem-solving insights, and are inspired by participants’ determination. This makes it perfect for brands seeking to connect with audiences that value knowledge, creativity and inspiration.

3. Brand Integration Opportunities

INNOVATHON’s extensive reach across TV, Radio and Digital, offering diverse branding opportunities to enhance visibility and connect brands with a broad forward-thinking consumers who are likely eager to explore and embrace new products and ideas.

Branding Opportunities

On TV

  • Opening & Closing Credits

  • TVC spots inside programme

  • POSM branded items exposure inside hall/backstage

  • Credit mention

  • Lower Third Banner

  • End Credit logo

  • Sponsor’s Branding/Product Placement

  • 30 sec Programme Promo + 10sec Sponsor Solus Tag on

  • 1 min special report coverage within Klang Valley on client’s new launch of product or service on AWANI 7:45 & Buletin AWANI

On Radio
  • Recorded Promo

On Digital

  • Facebook Posting
  • Instagram Post (One Image/Video/Reels – Up to 60 Sec)

Channel: Astro Ria (CH.104), Astro AEC (CH.306),  SHOWCASE (CH.413),  Astro Vinmeen (CH.202)
Date & Time: 9 November – 28 December 2024 | Every Saturday, 9pm
Total Episodes: 8 Episodes​
Genre: Edutainment Reality Show
Pricing Category: x13 (Astro Ria), x9 (Astro AEC),  x10 (SHOWCASE),  x8 (Astro Vinmeen)