Running from August through December 2026, Home of Kids 2026 returns for its third consecutive year as one of Malaysia’s most anticipated on-ground family activations – and a proven engagement platforms that connects brands with families in person, at scale, across four locations nationwide.

  • 21 – 23 August 2026 | Penang
  • 6 – 8 November 2026 | Kuala Lumpur
  • 11 -13 December 2026 | Johor Bharu 
  • 24 – 27 December | Selangor 

(*All event locations are subject to confirmation and will be held at respective mall concourse areas.) 

Built around an inspiring new theme ‘Discover Your Dreams’, this year’s edition invites children to explore different occupations and future aspirations through play, creativity and imagination –encouraging them to dream big and discover who they can become.

 

A Multi-IP Platform Built for Family Reach

Anchored by a strong portfolio of trusted local and international IPs, Home of Kids transforms each venue into a vibrant, must-visit destination that draws families in and keeps them engaged.

Fan-favourite characters bring the experience to life, giving children meaningful touchpoints with the world they love, while naturally sparking new interests and aspirations. (*Character appearances and experiences vary by location.)

More than an event, this multi-IP destination combines the emotional pull of iconic characters with broad family reach – giving brands the strategic advantage of aligning with Malaysia’s most-loved kids entertainment properties and an opportunity to become part of children’s journeys of imagination, aspiration and discovery.

 

Fun-Filled Activities

  • Character Meet-and-Greets: A proven footfall driver, kids can meet their favorite characters and enjoy unforgettable photo opportunities with beloved favorites including Didi & Friends, Oga & Friends, Makania, Pinkfong, Cocomelon, PAW Patrol and more. (*Character appearances may vary by location.)
  • Interactive Games, Activities & Theme Experience Zones: Built around the ‘Discover Your Dreams’ theme, these immersive zones engage children through hands-on activities, interactive games and themed experiences inspired by popular kids’ brands and characters – fostering curiosity, exploration and learning through play.
  • Exclusive Merchandise: A curated range of event-exclusive merchandise featuring beloved characters gives families a special keepsake, extending the experience beyond the event itself.

Why Partner with Home of Kids 2025?

1. Proven Success & Growing Momentum

Since its debut in 2024, Home of Kids has evolved from a single event into a recurring nationwide platform spanning the Northern, Central and Southern regions — steadily establishing itself as a trusted family destination that keeps Malaysian families coming back.

 

2. Direct Consumer Engagement

Through immersive booths, character collaborations and role-play experiences, brands connect with family and kids in ways that go beyond awareness – driving active participation, strengthening recall and building lasting brand affinity.

 

3. Brand Visibility in a Trusted Environment
Home of Kids puts brands inside immersive, family-friendly experiences within a high-trust environment — with Astro’s integrated media ecosystem across TV, digital and radio extending that reach well beyond the event itself.

 

4. Unlock Family Spending Power
Home of Kids brings brands into the heart of family decision-making — where parents and children experience and explore together, and where curiosity naturally shapes influence and purchase intent.

 

Branding Opportunities Across Multiple Platforms

On-Ground Activations

  • Sponsored booth
  • Product demonstrations
  • Host mentions during event
  • Home of Kids photo passes
  • Stage slot for sponsors to engage with family and kids
  • Campaign extension with Home of Kids talents with social media engagement
  • Logo exposure to be featured across all our marketing materials of Home of Kids.

TV

  • Event Promo with Sponsor’s tag-on
  • TV Spot Buy Package on Astro Channels

Radio

  • Recorded Promo to drive public to the event
  • Client Created Talkset
  • Radio Spot Buy

Digital

  • Social media posting
  • OTT – Astro Multiscreen Video+