TVB’s Heroes In White 侠医 is the must-watch medical drama of the season, inspired by real pioneers who reshaped Chinese medicine for today’s world.

Rooted in the legacy of Professor Wong Tin-chee, founder of Herbalgy Phamaceutical Limited, the series explores rare and complex medical cases, highlighting the challenges and triumphs of doctors who fight for accessible healthcare. Beyond gripping drama, it’s a story of resilience, compassion, and the evolution of healing.

 

Synopsis: The series centers on Dr. Ling Wai Man (Moses Chan), a devoted traditional medicine doctor who carries on his family’s legacy. He works to advance Chinese medicine by integrating it with modern scientific research, aiming to strengthen the traditional practice and improve patient care. Dr. Ling also challenges the city’s heavy reliance on painkillers, using ancient wisdom and daring acupuncture methods to treat patients who have been abandoned by Western medicine.

 

How does ‘Heroes In White 侠医‘ benefit your brand? 

1. Own the Conversation Around Wellness & Innovation

Audiences today care about health, culture, and progress. Heroes In White uniquely blends all three, giving advertisers a chance to lead in a space that matters.

2. Leverage Star Power That Moves Markets

TVB’s star-studded medical drama Moses Chan 陳豪, Kelly Cheung 張曦雯, Moon Lau 劉佩玥, Mark Ma 馬 貫 東, Karl Ting 丁子朗 and Zoie Tam 譚凱琪, bring guaranteed visibility and credibility. Their presence draws audiences in, creating a premium stage for brand storytelling.

3. Premium, Primetime Visibility

Airing on Astro AOD & TVB Jade, the drama is positioned in front of a wide-reaching, cross-generational audience with strong purchasing power from urban PMEBs to modern families.

Branding Opportunities 

On TV

  • Opening & Closing Credits
  • TVC Inside Program
  • Program Promo with Sponsor Tag-On
  • TVC Floaters

On Digital

  • Social Media Postings

Channel: Astro AOD (CH.311), TVB Jade (CH.310), TVB ANYWHERE+
Date & Time:  1 – 26 Sep 2025 I 8.30pm
Genre: Modern Drama | Medical & Traditional Chinese Medicine (TCM)
Pricing Category: x13 (Astro AOD) & x8 (TVB Jade)