The Golden Years Parents’ Day Concert isn’t just entertainment; it’s an emotional journey that brings families together through music, emotions, and shared moments. It connects deeply with audiences who cherish family values, an ideal space for brands that want to make a lasting impression.

Happening live at Arena of Stars, Genting, 10 May and on Astro AEC, 31 May & 1 June, this is a golden opportunity for brands to connect meaningfully with audiences, both on-ground and on-screen. 

How does ‘Golden Years Parents’ Day Concert 2025‘ benefit your brand? 

1. A Proven Ratings Winner

One of the top-rated programs on Astro’ Chinese channels in 2024, this concert has seen tremendous year-on-year growth, reaching over 710K TV viewers – a +60.6% increase from 2023! With an average of 195K loyal viewers tuning in on Astro AEC, this high-impact platform connects brands with a captivated audience at scale to drive brand visibility.

Source: Kantar Media_June 2024

2. Bigger, Bolder, Better

Set to draw a crowd of 4,000 pax, the live concert will be held at Arena of Stars, Genting, creating an electrifying, emotionally charged setting where brands can interact real-time with audiences, driving deep connections and turning brand presence into unforgettable experiences.

3. Prime Visibility, Strong Impact

With live event branding, TV exposure, and digital amplification, your brand stays in the spotlight, before, during, and after the concert.

 

Branding Opportunities

On TV

  • Opening & Closing Credits
  • TVC Inside Program
  • Placement / Incidental Shots
  • Lower Third Banner / Side Banner
  • Credit Mention
  • Parent’s Day Greeting
  • Program Promo with Sponsor Tag-On
  • TVC Floaters

On Radio

  • Recorded Promo

On Digital

  • Social Media Postings

On-Ground

  • Press Conference
  • Bunting Placement
  • Sponsor’s Logo LED Panel at Audience Railing
  • Sponsor’s Logo on stage LED screen
  • Sponsor’s TVC loop

🎙️Live Concert
Date: 10 May 2025 
Time: 6:00PM
Venue: Arena of Stars, Genting

📡 Broadcast
Channel: Astro AEC | CH. 306
Date & Time: 31 May & 1 Jun 2025 (Sat & Sun) | 8:30PM
Genre: Musical / Entertainment Show
Pricing Category: x9