Astro’s No. 1 reality singing show, Gegar Vaganza (GV), returns for its highly anticipated 12th season, continuing its legacy as one of Malaysia’s most iconic entertainment IPs.

This season, GV12 brings together legendary contestants from Malaysia, Indonesia, and Singapore, featuring once-renowned artists from the 80s, 90s, and 2000s. It’s more than just a competition—it’s a revival of musical legacies and a heartfelt reconnection with fans across generations.

Why GV12 Is Unmissable

  • Star Power: Legendary contestants from Malaysia, Indonesia, and Singapore.
  • Top Hosts & Judges: Featuring star-studded hosts and other industry icons.
  • Live Studio Energy: Every episode is powered by a vibrant live audience.
  • Concert-Style Showdowns: Solo acts and groups compete for RM100,000 in prizes.
  • Judging Format: 100% professional panel scoring, weekly eliminations.

Why Brands Keep Coming Back to GV

With 1B TikTok views and 430K social mentions, GV11 proved its cultural power.
Brands returns because GV drives buzz, engagement, and results.

Now, GV12 offers a fresh chance to connect with audiences across generations.

🎥Watch the video to see why partners trust GV—and how your brand can join the journey.

How does Gegar Vaganza S12 benefit your brand?

1. Multi-Platform Brand Integration
GV12 offers extensive brand exposure across Astro’s ecosystem—TV, Digital, OTT, Radio, and on-ground activations. With powerful live entertainment, brands shift from passive storytelling to active audience engagement.

2. Celebrity Endorsement Potential
GV12 features iconic artists and popular hosts, offering opportunities for influencer tie-ins, product placements, and branded content with trusted personalities.

3. Cross-Generational Fanbase
GV12 unites fans from multiple generations, creating a unique space for brands to connect directly with both loyal followers and emerging audiences.

4. Extend Brand Presence Beyond the Main Show
GV12 offers continuous brand visibility through live post-show (Vazz Vaganza), behind-the-scenes capsules, live streams (GV Live+), and festive specials like Gegar Vaganza Raya. —keeping your brand visible throughout the season.

Branding Opportunities

On TV

  • Opening & Closing Credits
  • Breaker In Out
  • TVC spots inside programme
  • TVC spots after capsule
  • Logo Loop on rotation basis at Judges Area
  • Product placement / integration on Judges’ table
  • Credit mention
  • Lower Third Banner
  • End Credit logo
  • Branded Promo

On Digital

  • Gempak Live+ during live main show
    • Product Placement
    • Product Mention
    • Host Mention
    • Dedicated Segment
    • Lower Third (3s)
    • Logo Bug (Top Left Live+ Screen)
    • Set Branding
    • Main Page Branding Logo
    • Cross Post of Branded Video across Facebook, TikTok, You Tube
  • Awareness 
    • Facebook Posting
    • Instagram Post
    • Instagram Story
    • TikTok Post
  • Gempak Content Package
    • Branded Article
    • Facebook Posting
    • Facebook Story
    • Instagram Post
    • Instagram Story
  • sooka 
    • Pre/Mid-roll Ad (15s) Non-Skippable
    • Leaderboard
  •  Run On Network – Video 360
    • Astro Trade Desk – Malay + NI
  • Astro Gempak You Tube
    • Branded Playlist
    • Branded Hashtag
    • Branded Video Thumbnails
    • 3 sec Branded Intro
  • Astro Addressable Advertising

Radio (ERA)

  • Recorded Promo
  • Live Liner
  • Facebook Post
  • On-Air Contest
  • Online Contest

PR & Marketing Exposures

GV12 Spot Buy Package

Channel: Astro Ria (CH. 104) , Astro Go, VOD and sooka
Date & Time: 2 Nov 2025 – 18 Jan 2026 | Every Sunday, 9pm
Total Episodes: 12 Episodes
Genre: Reality Singing Competition
Pricing Category: x21