Names like Scha Al-Yahya, Neelofa, Didie Alias, and Anna Jobling didn’t just appear overnight. Over four decades, Dewi Remaja – Malaysia’s most iconic reality show has been the launchpad for the nation’s biggest stars. This is where they were discovered, shaped, and catapulted into household names, cultural icons and industry powerhouses.

Now, in 2025, Dewi Remaja returns with its most anticipated season yet – introducing a bold new class of young women, where unfiltered ambition, raw emotions and high-stakes challenges collide in the journey to crown the next face of modern Malaysian womanhood.

As it evolves with the times, Dewi Remaja continues to be a powerful platform for real stories, shared growth and lasting cultural impact. Audiences don’t just watch – they root for these women, follow them, and witness them rise.

How Does Dewi Remaja 2025 Benefit Your Brand?

1. Celebrating Four Decades of Shaping Icons, Empowering Legends, and Inspiring the Next Generation

We’re celebrating 40 years of Dewi Remaja and its “Pesona” — the spark, spirit, and strength behind every generation. This is a year-long movement of immersive experiences, bold stories, and dynamic collaborations—creating opportunities, sparking conversations, and shaping Malaysia’s youth culture.

2. A Powerful Blend of Talent & Celebrity Legacy

The Exclusive Dewi Remaja Alumni return as Mentors & Judges, injecting fresh energy and a new spirit to the Show.

3. Supercharge Your Brand with Astro’s 360° Ecosystem:

Amplify your reach across TV, Radio, Digital, OTT, and On-Ground Auditions with unbeatable branding opportunities.

4. Integrate Your Products, Brand Values and Messaging to Become Part of the Story Audiences Care About

For example:

  1. Product-as-reward: Winner of weekly challenges can be rewarded with exclusive, experience-driven brand moments – be it pampering, makeovers or even private mentorship.
  2. Be the Everyday Hero: Showcase your brand as the go-to solution in real-life scenarios — solving everyday challenges from beauty mishaps and late-night cravings to sleeplessness, and stress.
  3. Everyday Touchpoints: From coffee rituals to beauty routines, seamlessly embed your brand into Dewi lifestyle.

*Customisable based on your brief and objective.

Branding Opportunities

On TV

  • Opening & Closing Credits
  • Breaker In Out
  • TVC spots inside programme
  • TVC after capsule
  • Product Placement/Integration
  • Host Mention during weekly challenge + finale
  • Lower Third Banner
  • End Credit logo
  • Branded Promo

On Digital

a) Audition Event

  • Audition Event
  • Curated Event Activity with Brand / Product
  • Facebook Posting
  • Facebook Story
  • Facebook Live Update
  • Facebook Photo Album
  • Instagram Post
  • Instagram Story
  • Instagram Live Update
  • Instagram Carousel
  • TikTok Post
  • TikTok Story

b) Dialog Dewi Podcast (30mins)

  • Brand integration into content
  • Facebook Posting
  • Facebook Story
  • Facebook Reel
  • Instagram Post
  • Instagram Story
  • Instagram Reel
  • Instagram Pin To Top
  • TikTok Post
  • TikTok Story
  • TikTok Pin To Top
  • You Tube Shorts
  • Video post on Remaja Web Video Player
  • Promotional banner on web

c) Episodic Video Promo

  • Brand integration into content
  • Facebook Posting
  • Facebook Story
  • Instagram Post
  • Instagram Story
  • TikTok Post
  • TikTok Story
  • You Tube Post
  • Remaja TikTok Add In Playlist

d) Dewi EXTRA (BTS)

  • Brand integration into content
  • Facebook Posting
  • Facebook Story
  • Facebook Reel
  • Instagram Post
  • Instagram Story
  • Instagram Reel
  • Instagram Pin To Top
  • TikTok Post
  • TikTok Story
  • TikTok Pin To Top
  • You Tube Post
  • You Tube Shorts
  • Video post on Remaja Web Video Player
  • Promotional banner on web

e) Social Short Videos (Exclusive)

  • Brand integration into content
  • Facebook Posting
  • Facebook Story
  • Instagram Post
  • Instagram Story
  • TikTok Post
  • TikTok Story
  • TikTok Add In Playlist
  • You Tube Post
  • You Tube Shorts

f) Branded Advertorial

  • Web Push Notification
  • Facebook Posting
  • Facebook Story
  • Instagram Post
  • Instagram Story
  • TikTok Story
  • TikTok Photo ALbum
  • Editor’s Pick – Pin To Tile

g) Always-On Dewi Remaja promo at Remaja

  • Facebook Timeline Cover
  • Instagram Highlight
  • TikTok Add In Playlist
  • Promotional Banner on Web
  • Sponsored Logo Placement on microsite

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  • Pre/Mid-roll Ad (15s) Non-Skippable
  • Leaderboard

Astro Addressable Advertising

Channel: Astro Ria (CH. 104) *Second window on Astro Prima (CH.105)
Date & Time: 10 October – 28 November 2025​ | Every Friday, 9pm
Total Episodes: 8 Episodes​
Genre: Reality Show
Pricing Category: x13 (Astro Ria)