Astro AWANI has long been the platform where credible journalism, insightful storytelling and community conversations converge. As Malaysia’s most trusted news brand, we offer partners the opportunity to engage with audiences in ways that are authentic, meaningful and impactful, while upholding the highest standards of editorial integrity.
Here’s a look at the content solutions where partners can join the conversation:
1. News Impact Solutions
Our prime-time news and hourly bulletins are where Malaysians turn for credible reporting. These platforms provide opportunities for partners to align with trusted news delivery, reinforcing credibility while reaching a wide national audience.
- Featured Programs: AWANI 7:45 & Buletin AWANI.
- Branding Opportunities: Special Report Coverage & Branded Advertorial.
- Platforms: TV & Digital.
2. Expert-Led Insights
Morning and business programs that combine analysis and expertise. Partners can contribute to dialogues that inform decision-making and showcase thought leadership, while maintaining a journalistic lens.
- Featured Programs: AWANI Pagi & Niaga AWANI.
- Branding Opportunities: Interview Segment, Interview Highlight Reel & Branded Advertorial.
- Platforms: TV & Digital.
3. Strategic Leadership Conversations
Spaces for in-depth, moderated dialogues featuring policymakers, industry leaders and community voices. Partners can engage in a platform that is respected for its integrity and intellectual depth.
- Featured Programs: Agenda AWANI, Leadership Conversations, Dialog Anak Muda.
- Branding Opportunities: Program Sponsorships, Text Crawlers, Segment in Audio Format & Branded Advertorial.
- Platforms: TV & Digital.
4. Digital-First Engagement
Short-form, high-impact digital stories designed for the always-connected audience. These formats offer partners an opportunity to be part of the conversation in a space that values brevity and editorial quality.
- Featured Formats: AWANIByte & AWANIByte+ Vertical Content.
- Platforms: TV / Digital.
5. Live Engagement Hub
Real-time engagement with communities through live discussions and pocket talk. Partners can contribute to meaningful dialogues that resonate on the ground and online.
- Featured Formats: Hyperlocal Live Streaming Activation & Talk Series.
- Branding Opportunities: Participation in Live Events, Branded Activations & Co-branded community Initiatives.
- Platforms: TV, Digital, On-Ground.
6. Bespoke Storytelling
AWANI’s editorial team collaborates with partners to craft authentic narratives rooted in purpose and impact. These stories reflect shared values and societal contributions.
- Featured Formats: Branded Content.
- Branding Opportunities: Opening & Closing Credits, Animated Bug, Lower Third Banner, Branded Promos, Pogram Highlights & Branded Advertorial.
- Platforms: TV & Digital.
7. Brand Recall
Maximize visibility and ensure your brand stays top of mind with flash ad integrated seamlessly into news programs.
- Featured Format: Lower Third Banner
- Platforms: TV
Expanded Opportunities to Enhance Engagement
Radio Integration – SINAR
- Branded News Content @ Astro Radio News
- Featured Segment Sponsorship: Sharing is Caring
TV Extension – Astro Prima
- Segment Sponsorship: Borak SeeNI