When it comes to video advertising, we understand that advertisers often face high production costs, time-consuming processes, and low engagement with traditional video ads. Here’s a game-changing solution:
‘Chop, Chop, Chop’: The Winning Strategy for Groundbreaking TVCs
Our innovative solution leverages the popularity of our original blockbuster movies or dramas to create your TVCs using compelling footages featuring famous faces from the content, all at lightning speed.
At Astro, content is the heart of our business, and we take pride in our rich vault of content that caters to the dynamic tastes of our audience, all in one place.
How do we achieve this?
⭐ Premium Content with Fresh Storytelling
A great story that tugs the heart lingers on. With access to Astro’s rich content library, we repurpose our content gems loved by Malaysians that brands can leverage on to create resonating TVCs that leave lasting impressions. Your TVC could be the next big cinematic phenomenon.
⭐ Diverse Characters, A-List Talents
Featuring a variety of characters starred by top-tier actors across our content universe, we unlock the opportunity to associate with A-list talents and tap into their star power. Audiences connect with the familiar faces they see on the screen.
⭐ The Perfect Blend of Product and Plot
Drawing upon storytelling and creativity, we weave the product into the perfect mix of signature footage featuring renowned casts, crafting impactful TVCs that stand out.
⭐ Halo Effect on Advertisers
With high-frequency promotion and extensive publicity of the movies or drama before, during and after release, the engagement for the content will carry over to advertising brands, benefiting from the sustained hype and word-of-mouth.
Case Study – KFC’s ‘Daebak K’ redubs Malaysian oppas into Korean Viral Sensations
Challenge:
- With the launch of its new product – the K-Cheese Crunch, KFC needed to stand out in the highly competitive Malaysian food scene, flooded by Korean franchises with similar offerings.
Objective:
- We needed to create a buzz that resonate with Malaysians, while integrating KFC into the Korean pop culture wave.
Solution:
- Inspired by the viral dubbing meme video trend, we Koreanised record-breaking local series ‘Projek: High Council’, turning our local actors into Korean speaking oppas that humorously crave for the K-Cheese Crunch!
Results
- The ‘Daebak K’ campaign yielded impressive results for KFC, significantly impacting sales, reach and engagement.
- 4 Mil Views on Astro’s OTT and Digital platforms
- 3 Mil Impressions on digital
- 57,000 Engagement on digital
