Astro AEC: Bride From The Past

幽冥新娘 Bride From The Past – A Ghostly Tale Reborn.

Unravel the chilling mystery of a ghost marriage, where centuries-old secrets refuse to stay buried.

Premiering on Astro AEC, this Astro Original blends supernatural suspense with rich cultural heritage, brought to life through breathtaking visuals and unforgettable storytelling.

Crafted by industry heavyweights such as Golden Horse-nominated costume designer Elaine Ng 黄菊清 and award-winning screenwriter Chan Yoke Yeng 陈钰莹. This drama delivers both emotional depth and cinematic flair.

Starring Emily 陈子颖, Jordan 盛天俊, Wilson 李伟燊 and 罗励勤. Bride From The Past is as haunting as it is mesmerizing.

Synopsis:

When documentary filmmaker Chen Xi Chi sets out to explore the eerie ritual of ghost marriages, a practice where the dead are wed to grant restless souls peace, he never expects to become part of the story. After accidentally provoking a mysterious ghost bride named Ah Dou, he’s unwillingly bound to her in a strange, otherworldly pact. To break free, the living and the dead must journey together to uncover the truth behind her death. But when they find her grave, they discover her bones are missing. A chilling chain of supernatural events begins.

How does ‘Bride From The Past 幽冥新娘’ benefit your brand?

1. A First-of-Its-Kind Genre Fusion
A thrilling blend of supernatural horror and period drama, brings 2 rarely explored genres together in a uniquely Malaysian context, making it a standout on Astro Originals.

2. Seamless Thematic Integration
From legacy brands to modern services with a cultural angle for e.g: wellness, traditional products, heritage-based campaigns, there’s natural synergy for product placement, sponsorship or creative storytelling partnerships.

3. Cultural Relevance That Sparks Conversations
The drama taps into traditional beliefs, forgotten customs and Malaysian-Chinese history, offering brands a rare chance to associate with content that resonates deeply with local audiences and stirs emotional engagement.

4. Multi-Genre, Multi-Audience Appeal
It’s horror, romance, history, and mystery – all in one. That means wider audience appeal: from Gen Z horror fans to mature audiences nostalgic for the past.