Big Stage, dominasi BBNU is back! Dive into the heart of Malaysia’s music scene with Big Stage, the reality singing show that shines a spotlight on the “Budak Baru Nak Up” (BBNU), the rising stars hungry to make their mark. This isn’t just about singing; it’s about passion, dedication, and the courage to chase your dreams under the bright lights of the stage.

Over five seasons and 42 episodes, we’ve witnessed incredible journeys – the nervous anticipation, the heart-stopping performances, and the joy of seeing talent recognized. From the charismatic hosting of Alif Satar and Sherry Alhadad to the vibrant energy of Elly Mazlein and Rina Nose.

Big Stage has always been about more than just competition. It’s about the “Dominance of BBNU”, the new generation that’s bringing fresh sounds and perspectives to Malaysian music. It’s a platform where raw talent is nurtured, where stars are born, and where the power of music to transform lives is on full display. They’re making a huge splash – that’s the #DominasiBBNU!”

For this brand-new season, we’re focusing on a fantastic all-male group! The competition will be conducted as follows:
(a) Top twenty (20) Contestants will be shortlisted from the On-Ground Audition Stage and will advance to the bootcamp session.
(b) During the bootcamp session, the twenty (20) Selected Contestants will be further narrowed down to twelve (12) Shortlisted Contestants
(c) The twelve (12) Shortlisted Contestants will be pre-assigned into two (2) groups during the bootcamp session in preparation for the Episode 1.

It all starts with Top 12 talented Male Contestants in Episode 1! They can doing their own solos, singing duets, or even in groups, but they’ll all be judged as individuals. They’ll live together while they’re on the show and have to do all sorts of challenges and work together with each other. It’s like a musical sleepover with competitions!

As the Competition progresses, the Shortlisted Contestants with the lowest scores in the designated episodes will be eliminated. In the final show, only six (6) Finalists will complete individual assignments along with one group performance. They’ll create a super group to show everyone their incredible talent and how they can be the best team ever!

How does Big Stage 2025 benefit your brand?

1. Shaping the Next BTS: A New Era in Music History: This season, we’re bringing you a super talented boy group that’s going to be HUGE! Think of how BTS, EXO, and NCT took over the world with their music! Brands can capitalize on the aspirational appeal of male talent, which resonates powerfully across a diverse demographic spectrum.

2. Multiple branding touchpoints: Our Singing Reality Show continues to shine! The show covers key viewpoints across TV, Digital, OTT, Radio, and on-ground exposures. This comprehensive coverage offers you a multitude of branding opportunities to effectively engage with diverse audiences.

3. Renowned judges and hosts: This show will be featuring well-known celebrities from the music industry.

 

Branding Opportunities

On TV

  • Opening & Closing Credits
  • Breaker In Out
  • TVC spots inside programme
  • TVC spots after capsule
  • Logo Loop on rotation basis at Judges Area
  • Product placement / integration on Judges’ table
  • POSM branded items exposure inside hall/backstage
  • Credit mention
  • Lower Third Banner
  • End Credit logo
  • Branded Promo

On Digital

GEMPAK LIVE+ (TO PUSH MAIN SHOW)

  • Product Placement
  • Product Mention
  • Host Mention
  • Dedicated Segment
  • Lower Third (3s)
  • Logo Bug (Top Left Live+ Screen)
  • Set Branding
  • Main Page Branding Logo
  • You Tube Live

PRE-SHOW

  • Facebook Posting
  • Instagram Post
  • Instagram Story
  • TikTok Post

DURING

  • Facebook Posting
  • Instagram Post
  • Instagram Story
  • TikTok Post

EXTENSION

  • Branded Article
  • Facebook Post

sooka

  • Pre/Mid-roll Ad (15s) Non-Skippable
  • Leaderboard

Astro Gempak You Tube Sponsorship Roadblock (50% SOV)

Astro Addressable Advertising

  • Precise Audience Targeting

Radio (ERA)

  • Recorded Promo
  • Live Liner
  • Facebook Post

PR & Marketing Exposures

Channel: Astro Ria (CH. 104)
Date & Time: 27 April – 15 June 2025 | Every Sunday, 9pm
Total Episodes: 8 Episodes​
Genre: Reality Singing Competition
Pricing Category: x15