Big Stage, dominasi BBNU is back! Dive into the heart of Malaysia’s music scene with Big Stage, the reality singing show that shines a spotlight on the “Budak Baru Nak Up” (BBNU), the rising stars hungry to make their mark. This isn’t just about singing; it’s about passion, dedication, and the courage to chase your dreams under the bright lights of the stage.

Big Stage—a platform that has discovered and nurtured talented stars like Aisha Retno and Nadeera Zaini, who are now making waves in the entertainment industry—the brand-new season, Big Stage Alpha, expands opportunities for participants to sharpen their skills, showcase their potential, and carve a place for themselves in the increasingly competitive music scene.

Get ready for an exhilarating new era of ‘Big Stage Alpha’— This latest edition revitalizes its original concept with a thrilling twist—an all-male spin-off format that promises intense competition and unparalleled entertainment.

For the first time ever, 18 talented male stars will battle it out for the golden opportunity to be part of Astro’s groundbreaking debut boy group. Their fate will be determined through a combination of judges’ scores and fan votes! Get ready to witness passion, talent, and the next generation of BBNU take center stage!

 

How does Big Stage Alpha 2025 benefit your brand?

1. Shaping the Next BTS: A New Era in Music History: This season, we’re bringing you a super talented boy group that’s going to be HUGE! Think of how BTS, EXO, and NCT took over the world with their music! Brands can capitalize on the aspirational appeal of male talent, which resonates powerfully across a diverse demographic spectrum.

2. Multiple branding touchpoints: Our Singing Reality Show continues to shine! The show covers key viewpoints across TV, Digital, OTT, Radio, and on-ground exposures. This comprehensive coverage offers you a multitude of branding opportunities to effectively engage with diverse audiences.

3. Renowned judges and hosts: This show will be featuring well-known celebrities from the music industry.

 

Branding Opportunities

On TV

  • Opening & Closing Credits
  • Breaker In Out
  • TVC spots inside programme
  • TVC spots after capsule
  • Logo Loop on rotation basis at Judges Area
  • Product placement / integration on Judges’ table
  • POSM branded items exposure inside hall/backstage
  • Credit mention
  • Lower Third Banner
  • End Credit logo
  • Branded Promo

On Digital

GEMPAK LIVE+ (TO PUSH MAIN SHOW)

  • Product Placement
  • Product Mention
  • Host Mention
  • Dedicated Segment
  • Lower Third (3s)
  • Logo Bug (Top Left Live+ Screen)
  • Set Branding
  • Main Page Branding Logo
  • You Tube Live

PRE-SHOW

  • Facebook Posting
  • Instagram Post
  • Instagram Story
  • TikTok Post

DURING

  • Facebook Posting
  • Instagram Post
  • Instagram Story
  • TikTok Post

EXTENSION

  • Branded Article
  • Facebook Post

sooka

  • Pre/Mid-roll Ad (15s) Non-Skippable
  • Leaderboard

Astro Gempak You Tube Sponsorship Roadblock (50% SOV)

Astro Addressable Advertising

  • Precise Audience Targeting

Radio (ERA)

  • Recorded Promo
  • Live Liner
  • Facebook Post

PR & Marketing Exposures

Channel: Astro Ria (CH. 104)
Date & Time: 27 April – 15 June 2025 | Every Sunday, 9pm
Total Episodes: 8 Episodes​
Genre: Reality Singing Competition
Pricing Category: x15