Premier League, the top tier of English football offers brands a unique opportunity to reach millions of fans annually. The league’s iconic Super 6 clubs namely Arsenal, Chelsea, Liverpool, Manchester United, Manchester City and Tottenham Hotspur have massive global fanbases who are passionate about all things football.   

The Emirates FA Cup 

The Football Association Challenge Cup, more commonly known as the FA Cup is an annual knockout football competition in men’s domestic English football. First played during the 1871–72 season. The competition is open to all eligible clubs down to Level 9 of the English football league system with Level 10 clubs acting as stand-ins., including 20 professional clubs in the Premier League (level 1), 72 professional clubs in the English Football League (levels 2 to 4), and all clubs in steps 1-5 of the National League System (levels 5 to 9).

The FA Community Shield

The Football Association Community Shield (formerly known as the Charity Shield) is an annual English football match held at Wembley Stadium. It features the champions of the previous Premier League season and the holders of the FA Cup. If the Premier League champions also won the FA Cup, then the runners-up of the league provide the opposition.

How Does This Sporting Event Benefit Your Brand?

1. Most Watched Football League in the World:  Premier League has garnered total of 7.7 Mil Malaysians watched LIVE the whole season with an average of 2.89 Mil Malaysians watched LIVE every month, with an average time view of 106 mins. The Super 6 Teams Vs Super 6 Teams (Super 6 Clubs: Arsenal, Chelsea, Liverpool, Manchester United, Manchester City and Tottenham Hotspur) garnered 3.5 Mil Live Viewers.

2. The Oldest Football Competition in the World: FA Cup where the best matches starts from Quarter Finals with an average monthly reach of 714K viewers with an average time view of 60 mins.

3. The Battle of the Best: The FA Community Shield where the Winner of Premier League will play against the Winner of FA Cup.

4. Full 380 Premier League Live Matches: Exclusive broadcast for all 380 matches, full season for fanatics English football supporters to watch LIVE from TV, Astro GO to VOD and sooka.

Branding Opportunities

On TV

  • In-show Opening & Closing Credits
  • In-show TVC
  • In-show Logo Bug
  • Digital

Social Media Postings

  • Stadium Astro Facebook and Instagram

sooka

  • Video Ads (Pre / Mid-roll Ad (15 sec), Non-skippable)
  • Leaderboard Banner
  • Passes: VIP (Entertainment Pack)

Stadium Astro YouTube

Astro Addressable Advertising

  • Precise Audience Targeting 

Channel: Astro SuperSport / Astro SuperSport 2 / Astro SuperSport 3 / Astro SuperSport 4 | CH.811 / 812 / 813 / 814, ASSP UHD | CH. 805, SOOKA and Astro GO

The FA Community Shield 2024

  • Date: 10 August 2024 (1 day)
  • Total Match: 1 Live Matches
  • Pricing Category: x12

Premier League Season 2024-2025

  • Date: 17 August 2024 – 25 May 2025 (38 weeks)
  • Total Matches: 380 Live Matches
  • Category Pricing: Super 6 vs Super 6 (x20), Super 6 vs Others (x15), Others vs Others (x8) 

The Emirates FA Cup Season 2024-2025

  • Date: 4 November, 2023 – 25 May, 2024
  • Total Matches: 7 Live Matches
  • Category Pricing: Quarter-Final (x8), Semi-Finals (x10), Final (x12)