Today, Astro Malay dramas are not only found on traditional television broadcasts, but also widely thriving on our digital platforms, through bite-sized, vertical content too!

Through BamBam Studios, Astro’s dedicated digital Malay drama platform, fans engage daily with their favourite scenes, characters, and behind-the-scenes content, from cast interviews, drama trailers and parodies to podcasts and plot twists.

BamBam First is a digital-first drama sponsorship package that plugs brands directly into this high-traction mobile-friendly content universe — socially driven, character powered and built user experience.

 

How Does BamBam Digital First Drama Benefit Your Brand? 

1, Digital First Drama Experiences. Social-first Malay drama reels spotlighting key highlights and the most anticipated scenes, offering an easier access to on missed episodes or rewatching their favourite scenes.

2. High Viewers Engagement. These vertical episodic drops via BamBam Studios are gaining strong influence — driving high impact and engagement across platforms, amplified by the speed, reach, and permanence of online communication. 

  • Andai Tiada Dia: 71 Mil Social Reach, 2Bil TikTok Views
  • Kelas Tahan Cikgu Hiragi: 22.7 Mil Social Reach, 634 Mil TikTok Views
  • Dedaun Hijau Di Angin Lalu: 20.9 Mil Social Reach, 1 Bil TikTok Views
  • Curang Tanpa Niat: 111 Mil Social Reach, 1 Bil TikTok Views

3. Drive Loyalty. Short, vertical content especially those with cliffhangers or highlighting engaging plot points, can pique viewer curiosity and make them want to watch more, will direct viewers into the full-length episodes on Astro TV and OTT (Sooka).

4. From Hitmaker novelist to award winning casts: Astro actively invests in producing award-winning dramas with notable actors and directors such as Siti Rosmizah, a best-selling novelist and hitmaker renowned for her gripping dramas, Michael Ang (Sweet Dreams, Suri Hati Mr. Pilot, Penanggal, Hero Seorang Cinderella, Perempuan Tanpa Dosa), Jamal Khan (Andai Itu Takdirnya, Akira Khan, Dedaun Hijau Di Angin Lalu), Eyra Rahman (Curang Tanpa Niat, Thariq Ridzuwan: His Treasure, Layang Layang Perkahwinan, Cemburu Seorang Perempuan, Syurga Itu Bukan Mudah) to top to A-list casts such as Shukri Yahaya, Meerqeen, Naim Daniel, Siti Saleha, Kamal Adli, Mira Filzah, Emma Maembong, Mierul Aiman, Nadhir Nasar, Amir Ahnaf, Anna Jobling and more.

 

Branding Opportunities

Digital

BamBam Studios Instagram, TikTok and Facebook

  • Mid Rolls, Branded Frame on BamBam Digital First Drama episodic videos, starting from 24 videos
  • Product Placement on BTS and Interview Videos
  • Branded Engagement Video (Creative Copywriting) on Branded Engagement Videos

Channel: BamBam Studios Instagram, TikTok and Facebook
Programme:
Asro Ria MegaDrama | Monday – Thurday 10pm,
Astro Ria DramaVaganza | Wednesday – Thursday, 9pm,
Astro Prima Tiara Belt | Monday – Friday, 6pmPackages starting from RM80K onwards.