AXN has expanded its content lineup with the launch of AXN Sports, The All-New Premium Sports Destination.
Designed to elevate the entertainment experience, AXN Sports delivers the thrill of live action and world-class sporting events across Asia, with exclusive LIVE coverage of top-tier events like LIV Golf and the Taiwan’s fastest-rising basketball league, Taiwan Professional Basketball League (TPBL).
⛳ LIV Golf
Launched in 2022, LIV Golf is the world’s only global golf league – featuring 13 teams, a 14-tournament schedule, and a powerhouse roster of world-class players.
With its unique format, fast-paced energy and international reach, LIV Golf delivers a high-energy sports spectacle that captivates fans across continents.
⭐ Position your brand alongside sporting excellence and global prestige, unlocking high-impact visibility among premium, affluent audiences passionate about performance.
🏀 Taiwan Professional Basketball League (TPBL)
The Taiwan Professional Basketball League (TPBL) is Taiwan’s premier professional basketball league, bringing elite players, passionate fans, and world-class entertainment to create an electrifying basketball experience.
Featuring seven dynamic teams – Taipei Mars, New Taipei Kings, New Taipei CTBC DEA, Taoyuan Taiwan Beer Leopards, Hsinchu Toplus Lioneers, Formosa Dreamers, Kaohsiung Aquas – TPBL delivers high-octane action and fresh energy to the Asian sports scene.
*Selected LIVE and delayed TPBL matches will be available on Astro Arena too.
TPBL Pre-Season Fan Survey revealed that:
- 86% of fans are more likely to support brands that align with their favourite leagues.
- TPBL fans shows a strong interest in Sports & Fitness, Food & Dining, and Consumer Tech – making TPBL a strategic fit for brands in these categories.
⭐ Ride the momentum of Taiwan’s top league and connect directly with a passionate, brand-receptive fanbase.
How does AXN Sports benefit your brand?
1. Unmatched Sports Entertainment: Delivering live coverage of premier events like LIV Golf and TPBL, AXN Sports gives brands a vibrant stage to engage viewers through authentic sports and lifestyle narrative.
2. Reach High-Value Audience: Target an affluent, predominantly male audience with strong purchasing power – ideal for brands looking to drive awareness and affinity through premium sports content.
Branding opportunities:
TV
- TV Spot Buy Package
- Airtime Sponsorship subject to availability
Channel: AXN | CH. 701
Date & Time: For full telecast details, visit AXN Facebook or Instagram page.
