The Ultimate Family Engagement Platform for Brands

This August to November, Astro Home of Kids 2025 returns for the school holidays with a vibrant mix of entertainment, learning and play – bringing together families for joyful, real-world experiences they crave. And for the first time ever, we’re taking this family-friendly event outside of Klang Valley!

This isn’t just a fun day out—it’s a high-impact opportunity for brands to show up where attention is high, emotions run deep, and memories are made.

 

Fun-filled Activities Lineup

  • Character Meet-and-Greets: Kids meet their favourite characters for unforgettable photo moments, including Didi & Friends, Pinkfong, Dora the Explorer, the Powerpuff Girls, Bluey & Bingo, Ultraman, Upin & Ipin, Mechamato, Cocomelon and more.
  • Interactive Games & Activities: From hands-on games to creative workshops and live performances, every corner is packed with excitement and opportunities for meaningful engagement.
  • Themed Play Zones: Immersive areas like Pinkfong or Didi & Friends float area offer themed fun and playful setups that invite exploration.
  •  Exclusive Merchandise: Featuring beloved characters and event souvenirs – perfect for kids to take home a piece of the fun.
  • Special Concerts: From the Didi & Friends The Musical preview to premium musical experiences, these performances blend music, storytelling and family fun into unforgettable shared experiences.

Powered by Global & Local IPs That Families Love
Astro partners with global and local content giants – including Cartoon Network, Nickelodeon, Disney+ Hotstar, Les’ Copaque, Monsta, Warnakala Studios, and more – to bring the biggest names in kids’ entertainment to create a world of wonder at Home of Kids 2025.

With fan-favourite characters like Upin & Ipin, Bluey, Cocomelon, Ultraman, Mechamato, and Didi & Friends, Home of Kids 2025 becomes a multi-IP wonderland – making it the perfect playground for brands to connect with families in the most joyful, trusted way.

 

Why Partner with Home of Kids 2025?

1. Proven Success & Growing Momentum

The December 2024 edition at IOI Grand Convention Centre drew over 46,000 visitors – a testament to the event’s strong appeal and rising popularity.

2. Direct Consumer Engagement

Bring your brand to life through interactive booths, character collaborations, and hands-on experiences that connect directly with families—especially kids aged 12 and below. It’s where engagement turns into lasting brand love.

3. Build Brand Awareness in a Trusted Environment

Home of Kids 2025 offers a family-safe, high-trust space backed by Astro’s media reach. With vibrant marketing across TV, digital and radio, your brand gains maximum visibility in front of the right crowd.

4. Tap Into Family Spending Power

Millennial parents are investing more than ever in their children, and kids are influencing household choices like never before. Home of Kids 2025 puts your brand at the heart of purchase-ready audiences during peak spending seasons.

 

Branding Opportunities Across Multiple Platforms

On-Ground Activations

  • Sponsored booths
  • Product demonstrations
  • Themed experience zones
  • Host mentions during event
  • Home of Kids photo passes
  • Integrated stage slot with local IP should there be any appropriate time and day.
  • Didi & Friends mascot appearance
  • Campaign extension with Home of Kids talents with social media engagement
  • Logo exposure to be featured across all our marketing materials of Home of Kids.

TV

  • Branded Promo and Promo tag-on
  • TV Spot Buy Package on Astro Channels

Radio

  • Recorded Promo and Client Created Talkset
  • Radio Spot Buy

Digital

  • Social media posting

Be part of Home of Kids 2025 and turn joyful experiences into powerful brand stories. Let’s create moments that matter.