Asean Championship Mitsubishi Electric Cup 2024 (formally known as AFF Mitsubishi Electric Cup) is the 15th edition of the ASEAN Championship, football tournament of nations affiliated to the ASEAN Football Federation (AFF). This is also the first edition that the tournament was rebranded to ASEAN Championship, with Thailand as the defending champion.
The ASEAN Championship Mitsubishi Electric Cup 2024 will follow the 2018 and 2022 format. In the current format, the nine highest ranked teams would automatically qualify, with the 10th and 11th ranked teams playing a two-legged qualifier. The 10 teams would be split in two groups of five and play a round robin system with each team playing two home and two away fixtures. The top two sides of each group will advance to the knockout stages consisting of two-legged semi-finals and final.
Why is Asean Championship Mitsubishi Electric Cup 2024 suitable for your brands?
1. Malaysian supporters are BIG: The last AFF Mitsubishi Cup 2022 Malaysia vs Thailand (Semi-Final) has surpassed global fanfares with over 2.9 Mil total reach, as compared to FIFA World Cup Qatar 2022 Final match total reach of 2.1 Mil. OTT saw +22.5% of unique viewers as compared to FIFA World Cup Qatar 2022 Final match.
2. Engaging Fanbase: From on-ground activation to TV, OTT, digital and social media, capitalise our approach to reach fans across different touchpoints.
Branding Opportunities
TV
- Opening & Closing Credits
- TVC Spots
- Logo Bug
- Lower Third Banner
Astro Addressable Advertising
- Multi Screens Impact (Target Segments: Sports & Football)
Digital
- Social Media Postings @ Astro Arena
- Asean Championship Mitsubishi Electric Cup 2024 Domination @ Astro Arena YouTube
sooka
- Video Ads
- Leaderboard
Channel: Astro Arena & Astro Arena 2 | CH. 801 & 802, Astro GO, VOD & sooka
Date: 8 December 2024 – 5 January 2025
No of Matches: 26
Category Pricing: x7 (Group Stage), x8 (Semi-Finals), x9 (Finals), x7 (Studio shows & Supporting programmes)
