Astro AEC is breaking new ground with the launch of its latest news segment, the AI News Flash 百秒AI报, Malaysia’s first-ever Chinese news program hosted by an AI anchor – Elin tAI 戴伊琳! Designed for viewers who crave quick, on-the-go updates, this cutting-edge feature delivers the day’s top headlines in just 100 seconds, covering both local and global stories. Available daily, the news program is set to revolutionize the way news is consumed by offering real-time updates and sharp, AI-generated summaries.

But the AI News Flash is more than just a quick bite of news. It serves as the perfect teaser for Astro AEC’s top-rated news programs – Prime Talk 八点最热报 at 8pm and the Evening Edition 新闻报报看 at 10:30pm. Both of these current affairs programs have solidified Astro AEC’s position as a top destination for Chinese audiences who demand timely, in-depth coverage. Loyal viewers tune in night after night, knowing that Astro AEC offers the most reliable and comprehensive news coverage.

With the AI News Flash acting as a prelude, advertisers have a golden opportunity to associate their brands with innovative, trusted journalism. The segment’s format ensures that your brand is front and center in a rapidly evolving digital news landscape, capturing the attention of a loyal and engaged audience. As viewers turn to Astro AEC for their first-hand news at 8pm and 10:30pm, your brand can be the one they see right alongside the future of news. Plus, with video clips available on YouTube, your brand can reach even more digital-savvy viewers across multiple platforms.

How does ‘AI News Flash benefit your brand? 

1. Unrivaled Branding Exposure

AI News Flash offers a unique opportunity for advertisers to get in front of Astro AEC’s loyal news audience during prime time. As the first Chinese news program to utilize an AI anchor, it sets a new benchmark for innovation in broadcasting, making it a prime platform for brands looking to associate themselves with forward-thinking, cutting-edge technology.

2. Reach On-the-Go Audiences

Beyond TV, AI News Flash is designed for today’s fast-paced lifestyle, with bite-sized content made easily accessible on 热点Hotspot’s YouTube, perfect for mobile consumption. This cross-platform reach ensures your brand visibility extends to viewers who consume news throughout the day, wherever they are!

3. High Viewer Engagement

Astro AEC’s core audience is highly engaged, tuning in daily for trustworthy and comprehensive news coverage. With AI News Flash stirring up buzz at 6pm, you’ll capture their attention during their pre-prime time routine, keeping your brand top-of-mind before they dive into the heavy weighted news coverage at 8pm and 10:30pm. Prime Talk 八点最热报 (Total Reach; 1.1mil) and the Evening Edition 新闻报报看 (Total Reach: 964K) source: Kantar Media DTAM | Chinese 4+ Universe: 2.4 mil I Jan – Jun 2024

4. Partner with Innovation

AI News Flash is more than just a news update – it’s a glimpse into the future of broadcasting, combining AI technology with the high journalistic standards that Astro AEC is known for. By sponsoring this segment, your brand can be associated with both innovation and the credibility that Astro AEC brings to the table, offering a perfect alignment for businesses aiming to stand out.

Branding Opportunities

On TV

  • 15 sec branded stage with sponsor’s logo 
  • 10 sec lower third banner
  • Opening & closing credits

On Digital

  • 2 mins Vertical video with in program sponsor’s branding @Hotspot (incl. logo bug, lower third banner, video ends with sponsor’s tag)
  • YouTube branded video upload
  • Facebook posting

Channel: Astro AEC (CH.306) 
Date & Time:
19 August onwards
Genre: News / Current Affairs
Category Pricing: x9